I’m actually not seeing anything especially surprising here. Does anyone eat a bite of it and not immediately know it’s got a ton of fat and sugar in it?
I think the surprising part is that this guy got a jar that was seperated and layered. Mine just comes as one consistant spread.
They might use a toxic emulsifier in it for that reason.
I think it’s a photoshop to show proportions.
not a photoshop
Some shopping prior to photo could be involved though.
How do you know this?
I can tell by the pixels
It’s for sure not nutella that just separated. I don’t see how it can be anything other than a shop.
ah yes. the only two options.
definitely not something someone has made as a prop to show the proportions
A photoshoot?
It’s clearly AI. How is the jar see through?
They sure tried advertising it as a health food in the USA 20-ish years ago when it was relatively new to the market—“simple, quality ingredients like hazelnuts, skim milk, and a hint of cocoa.” They were sued for deceptive advertising and had to pay millions of dollars.
But yeah, one bite or a look at the ingredients and nutrition label should be enough to warn anyone. The first ingredient is sugar and more than 50% of the food’s mass comes from added sugar.
It’s amazing that anyone was fooled by this marketing. It shows you the power of it I guess.
The first time I tried Nutella I immediately knew what it was: chocolate hazelnut cake frosting. The fact that people slather it on their toast every day seemed as absurd to me as eating cake frosting every day.
North America has long had sweet treats as breakfast or early morning food so I’m surprised you’re surprised.
Things like Danish, donuts, pop tarts, toaster strudel, breakfast cereal… Etc etc
Sure but not a chocolate cake. Putting Nutella on a piece of bread is basically having a piece of chocolate cake for breakfast.
I mean we have a cereal that’s openly marketed as just a box full of mini chocolate chip cookies
Everyone knows those cereals are for kids and only as a special treat, not an every day thing.
If someone wants to have banana Nutella crepes for breakfast once a month I don’t think that’s a big deal. But having toast with Nutella every day (or cookie cereal) is not a normal thing to do.
Umm lots and lots of kids, and some adults, have that kind of cereal for breakfast most mornings
Everyone knows those cereals are for kids and only as a special treat, not an every day thing.
LOL, no, we really don’t.
Hold up the Dutch straight up put chocolate sprinkles onto buttered toast and you’re coming at exclusively at the US? And Danish were named after somewhere. Strudel… that sounds awfully germanic… I think Europe is gaslighting us. Also I’ve had European milk chocolate, holy shit.
The danish aren’t all overweight though. 50% of white people in the US are now. 60% or more of the general population last I checked, and it takes an immigrant on average 7 years to become as overweight as the average American.
So something is different.
Same in Europe in the late 00s/early 10s anyway - the ads here boasted about it being a good source of slow-release energy to keep you going til lunch
Knowing it has sugar is one thing. Seeing the volume of sugar relative to the other ingredients is still a shock
I guess I’ve seen so many of these things that I’ve stopped being surprised. This one was really popular for a long time.

That one can’t be real. There’s more sugar than could physically fit in the coke can. Like no liquid, just sugar, there’s more than 12oz of sugar.
Yeah, even considering the angle, that seems off. I just did a search and plucked one of the first to come up; I wonder if that version has been messed with.
16 to 20 teaspoons of sugar or the equivalent, in a 16 oz pop I’ve read. Can you imagine putting 10 teaspoons of sugar in a cup of coffee?
The sugar is liquidated dude, what are you talking about? 😳
there isn’t more than a can full of sugar in a can of soda, that would be syrup.
There is a video about it on YouTube, one can of coke has 8 big full spoons of sugar in it
i’m not sure what you want me to say, it’s basic physics that if you put a larger volume of sugar into a smaller volume of water, that becomes syrup. And soda in the can is very clearly not syrup.
Like, for solid food, 50% sugar is what’s typically in sweets, that means 50g sugar in 100g food. 10% sugar (that means 10g sugar in 100g liquid) is what’s in sweet drinks like soda.
The WHO recommends restricting your sugar intake to a maximum of 10% of your calories intake. So for solid food that would be 10g sugar per 100g food, assuming the rest of the food is calorie-rich. For liquids it would be virtually 0g sugar per 100g liquid as liquids contain essentially no other calorie source.
There’s a shocking number of people who see words like “hazelnuts” and think its healthy like plain hazelnuts.
It doesn’t help that Nutella has been advertised as being “part of a healthy breakfast”.
For sure. Peanut butter isn’t much better.
I mean, even the worst peanut butter brands are still mostly peanut. Like, they definitely add sugar and soybean oil to them, but, not to that extent. And it’s fairly easy to find peanut butter that is only peanuts without being 4 times the price.
I’m telling about the kind of peanut butter most people buy. For instance, according to the Skippy peanut butter site, two tablespoons of Skippy has 4g of added sugar, which is about a teaspoon. It’s not Nutella levels for sure, but it’s still a lot.
The sugar and fat is why I eat it
I’m fat and sweet. Eat me!
It tastes like hazelnut cake frosting.
I’m not surprised by it any more, but only because I’ve known this for a while now. When I first saw this breakdown (and looked at other sources to confirm), I was caught a bit off guard by the realization that this stuff is well over 50% sugar. The palm oil is not exactly a plus, either.
But it tastes SO sweet…
Well, it was supposed to be mainly a hazelnut cream with some sugar, cocoa and maybe a few other minor ingredients. And in fact, when it was new and conquering markets, that was what it was.
I think the decades starting with the early 1990s had desensitized a lot of us to enormous amounts of sugar, and in the end we didn’t even consciously notice anymore how sweet that stuff had gotten.
Many years ago I developed a weird food intolerance called Fructose Malabsorption. Basically, free fructose molecules mess me up, but sucrose (table sugar) doesn’t, so among other things I started avoiding things with much HFCS in them. I started getting unsweetened iced tea at restaurants and adding sugar. I was absolutely disgusted by how much sugar you have to add to make it as sweet as a soda or sweet tea. In a regular sized drink cup (american medium), I add three packets, and that is very slightly sweet. To make it as sweet as “normal” I’d easily have to add three times that.
I’m actually a bit surprised it has so much sugar in it and they haven’t tried to replace it with some sort of artificial sweetener or HFCS. The sugar has to be the lion share of the cost, maybe tied with the Coco.
Only it wasn’t palm fat until recently. Shittiest oil on the planet, they’re destroying SO much rain forest and replacing it with palms.
Propaganda / marketing, but still interesting:
Food does have ingredients, yes.
Palm oil is bad though. Besides that, I get what you mean
sugar is worse (to your health)
I am expendable, the planet isn’t. Don’t destroy our natural resources for palm oil production
Ultra-processed palm oil is bad.
Palm oil is bad because rainforest is burned down to grow more monoculture palm oil. https://wwf.panda.org/discover/our_focus/food_practice/sustainable_production/palm_oil/
This basically describes all agricultural:
- Clear wild land
- Implement monoculture
This has been discussed before. Clearing out steppes and prairies is different from clearing out rainforest with its extreme biodiversity.
i also think it matters in which country it’s done, fucking up other countries to give yourself luxuries is more distasteful than fucking up your own back yard.
Because it’s being used for mass ultra processed foods. I was really just referring to the difference between that and the palm oil that’s used in traditional African cooking. Its like soy or corn or any other crop that’s being used for capitalism rather than just feeding people.
The use of palm trees for palm oil is bad.
“Food”
I am Italian and, living in Scandinavia, apart from being mostly disgusted by the other chocolate spreads, I am always very surprised to see the office managers, offering breakfasts on select days, defaulting to a teaspoon in the Nutella jar.
I grew up with a taboo for that and the only way I would ever have Nutella is by scraping some with a knife-side and spreading it thinly on a slice of bread.
It’s funny to see people do such things and then coming with the question: “you Italians have pasta, pizza and Nutella and you still manage to be so thin. How?!”
Check your portions.
Yeah as a Norwegian I’ve always been a bit weirded out when thinking about chocolate spread for more than two seconds. Tbf, I feel like you’re making it out to be more normal than it is (but idk how it is in Sweden or Denmark). Among adults I very very rarely see chocolate spread on bread. Among children however… Not great for their nutrition. I think most parents think “better they eat something than nothing” but I’d argue maybe that’s not always the case.
On another note: holy crap the regional chocolate spread (nugatti) is like 10 times better than nutella. Nutella households are weird.
Big agree on Nugatti. It’s so much better. I feel similarly about kvikk lunsj over kitkat.
I liked nugatti zero, but apparently it doesn’t exist anymore?
To be fair I definitely think Nutella used to have better ratios because it used to taste better.
I make my own now with far more hazelnuts
Never considered that possibility. Do you have a recipe? Would love to try.
I can’t remember which one I used last but if you look up a “healthy” one it’ll usually give you a better ratio of nuts to sugar. There are tons of recipes out there for homemade Nutella, so it’s kind of a process of trial and error to play with the ratios to find what you like best
I find the homemade stuff tastes way better since it’s more like hazelnut butter with chocolate
Sjokade gjeng reis dere
Fuck no. That shit is vile
I think most parents think “better they eat something than nothing” but I’d argue maybe that’s not always the case.
yeah, it’s more a “we finally got them to eat something. calories are calories dammit” on our end.
I’m pretty sure a little sugar is better than starving to death.
Yeah I mean I agree, and I don’t judge parents for “giving in”. I was a really difficult kid myself when it comes to food.
A jar of this would last years in my house as a kid.

21 grams of sugar in a 37 gram serving, so >56% sugar by weight
no wonder it’s delicious 😆
European here. Sorry, but it is so ridiculous that labels don’t just show some standardized “per 100 g” so things are easily compared without math.
Yeah same opinion here, guess they cant make it easy for people to know what they put in their bodies or they might start caring right?
Imagine how we feel in the US being given numbers interchangeably in ounces and pounds. Nothing like dividing random numbers by 16 in your head in the store. Grams would be so much easier for this purpose.
I keep a spreadsheet with that information.
Here are the macros for nutella, per 100 g:
- 540 kcal
- ~30 g fat
- ~60 g carbs
- 5.4 g protein
- 2.7 g fiber
the problem with per 100 g is that some foods are eaten in much smaller quantities, so the “per serving” (if a serving size is accurate) is actually more helpful for knowing how reasonable it is to eat.
I would just like the per 100 g nutrition information in addition to the per serving information.
Palm oil = deforestation.
Nearly all agriculture clears wild land and replaces it with monoculture.
Yup. And it increases as demand increases. Palm oil has seen a surge in use, replacing other things, over the last few decades. This is due to trans fats being phased out. So we traded one major problem for another.
Or is that just propaganda to prevent palm oil from taking to much marketshare?
You need at least 3 times as much farmland to make an equal amount of any other form of vegetable oil.
Most farm oil used in Europe is from sustainable farming, Indonesia makes 50% of the palm oil on the global market, and they claim to have regulated palm oil farming to be sustainable.
Palm oil is an excellent oil, it is efficient to grow because of very high yields, and it’s been used for thousands of years.Well, I hope you are correct and that there are no reasons for Indonesia to be lying about that.
Demand has only gone up in the past few decades. It’s in more and more highly processed foods.
I don’t think any of this changes past deforestation, either.
I heard that palm oil plantations deforest where orangutans live and I wouldn’t want to destroy their habitat. Why can’t America grow palm oil instead of so much corn and soy beans?
Oil palms only grow in humid tropical environments. Environments that when left undisturbed would be tropical rainforest. Decoupling palm oil from deforestation is therefore very hard. Certified sustainable palmoil is simply from farmland that the farmers have proved not to have been deforested recently but that same land still has the potential to return to tropical rainforest after restoration.
Regarding America specifically probably only Hawaii could support it. But land there is scarce and is used for much higher value crops like fruit crops. Harvesting palm oil is also quite labor intensive since the fruit bunches are harvested manually. It therefore does not make economic sense to grow it in countries with high wages.
I absolutely love Orangutans, but then any action should be against the countries that fail to protect orangutans, not demonizing palm oil which dozens of countries depend on.
Demonizing palm oil reeks of industry manipulation, to protect agriculture in Europe or USA.Ok but you could be Mr monopoly guy behind the keyboard astroturfing your palm oil empire on Lemmy.
But seriously why isn’t the USA producing palm oil?
Not the right climate I suppose.
I buy lots of produce from Canada. I wonder if we could greenhouse palm oil trees.
I don’t see why not, the problem is probably more to make it profitable, as the product would have to compete in a market of cheap palm oil from developing countries.
In greenhouses with artificial light, you can create whatever conditions you want, including a subtropical climate.
Since oil palms only grow in humid tropical environments it really comes down to which land we value the most. By using 3 hectares in Europe we could save 1 hectare of land in rainforests. What is worth more, 1 hectare rainforest in Indonesia or 3 hectares of native woodland in Europe? It’s not really clear cut. One could argue that 1 hectare of rainforest is more valuable because of the higher biodiversity. However there is not one natural answer to this question and ultimately subjective.
it’s also quite nice to grow more things domestically because it means you have some regulatory oversight and the money you spend will stay in the local economy and thus might make its way back to you.
Like if companies start using domestic canola oil, that means canola farms might open near you, where YOU could get a job and get money to buy things like food and housing! very coolGood point.
Palm oil is almost or entirely unique among plant oils in that it is solid at room temperature without hydrogenation, so it’s a plant oil that behaves like an animal fat in recipes. How’s it compare to lard in sustainability?
There is not a pig breed out there that is all lard. However there is a huge difference between pig breeds regarding the procentage. Back in the day when palmoil was not available and lard was used the pigs we had were much fatter and fed a diet higher in cereal grains and lower in soy. When lard went out of fashion there was suddenly a huge oversupply of the stuff and we shifted their diets but more importantly shifted breeding efforts to ever leaner pigs.
This makes it harder to say exactly what environmental impact lard would have if we shifted back to using it as one of our main solid fats. I would argue that lard right now could be seen as a byproduct. In my country a lot of the lard is currently used as a feedstock for biodiesel which, when you think about it, is absolutely insane considering we at the same time import copious amounts of palm oil. You could even see it as us currently making biodiesel from palmoil by proxy. Which is not ideal.
But let’s say we could make the shift back to lard. We would get slightly less biodiesel but at the same time we could shift to a cereal grain heavy diet for the pigs and go back to those old breeds. Soy yields far less than say corn yields. Fatty pigs could therefore be less land demanding than lean pigs are to raise. I can’t exactly say if the demand for land would go up or down in the final equation but theoretically we could end up actually needing less land when also taking account the less land we would need for palm oil. But the main obstacle here is that people simply don’t want to eat lard anymore. It’s “icky” for the modern consumer. Which is ironic as we still consume it in sausages as one of the largest ingredients, but the consumers won’t accept it in baking products anymore.
In the end lard is just the carb in cereal grain converted to fat via a pig. And cereal grains are plentiful and very high yielding. Is using corn to produce fatter pigs, pigs that we would still raise anyway for the meat, really be worse than using the same corn for bio ethanol? It’s worth a thought. I would be very interested in seeing a full life cycle analysis of the land use and environmental impact such a shift would lead to.
Excellent point, compared to lard it’s probably more like 30 times more efficient in the amount of farmland needed.
The problem is not palm oil, the real problem is that the global population has increased from 5 to 8 billion in 50 years. Without palm oil, deforestation would probably have been worse.
Is this a surprise to anyone? No one is buying Nutella for the health benefits…
Plus, this shouldn’t surprise anyone since we all read the label, right?
Maybe Kid Rock.
Why the fuck does it cost that much?!
One of the biggest things about capitalism is that they charge what people are willing to pay in order to maximize profit. Capitalism encourages this behaviour.
Because people will evidently pay that much for it. No idea why.
Why the fuck does it cost that much?
most stores have a generic version which is almost identical
mine’s literally 30% cheaper, every time i think about the purchasing habits of the average person i have to go watch cat videos to stop the red mist from taking over and waking up with bite marks in the furniture
There’s a Turkish supermarket near me and the hazelnut spread there is amazing. It’s 50% hazelnut and 10% cocoa with no palm oil
Strange…My hazelnut spread doesnt contain that…

Just as if Nutella is just cheap shit^(Sadly it costs three times as much for half the volume. But it tastes 10 times better)
Mine doesn’t either, because, yanno, it isn’t Nutella (it’s Nudossi)? This is about Nutella.
I am communicating that there are way better spreads to buy that arent 60% sugar and taste better.
Nutella is AI slop but for bread.
Thank God it’s skim milk.
You gotta stir that shit bro.
Nice, nice. Lots of nutrition. Jar of Nutella will do fine if I’m lost in the wilderness.
“powder”
“skim milk powder”
Do yourself a favour and try some real cocoa hazelnut butter from Quebec’s Allo Simonne or from Toronto’s Roasted Nut Company. Decadent, lightly sweet, and without the peculiar greasy texture from the palm oil.
Too much refined sugar is bad. Too much fat, particularly saturated fats, are bad. When you put them together, they work synergistically to fuck you up so much more. But everyone zeroing in on the sugar exclusively, pay attention. There are 4 calories in a gram of sugar, and 9 calories in a gram of fat. In one serving that’s 21 grams of sugar times 4, which is 84 calories from sugar. By contrast, even though there is less fat by volume at 12 grams, it still amounts to more calories than the sugar at 108 calories per serving.
And notably only 1 gram of fiber per serving.
I don’t even remember what Nutella tastes like, and even when I did try it I never understood the hype. If I were trying to make a healthy alternative, I would blend together a mix of hazelnuts, walnuts, oats, cocoa, dates, and however much needed water to get the desired consistency. I don’t feel like added fats should be necessary (nuts are already naturally high in fats), but if I wasn’t satisfied with the results, I might try using a little canola or avocado oil. Knowing me, I’d probably squeeze some flax in as well.
That would be healthier, but it’s no wonder you were disappointed with the results. The stickiness of the dates would definitely let you lower the fat content, but replacing all of that with water is going to give a very different texture.
To mimic the texture of the saturated fats, you’d do better to use olive oil or the avocado oil you suggested and store the result in the refrigerator. Both of those solidify at refrigerator temperatures the way the saturated fats do at room temperature - canola doesn’t, so that won’t work as well.
Replacing the powdered milk with oats (which would also help a little with gelling the mixture) is good, but don’t forget to add a pinch of salt that is inherent in cow’s milk but the oats are lacking.
You’ll still not be getting the flavor exactly, but those two substitutions should get you a lot closer and a much more similar texture. The walnuts in particular are definitely going to throw you off though. You could reduce the cocoa powder slightly to make up for the extra bitterness, but they would still add a heavier earthy flavor to the mix that people used to milk rather than dark chocolate probably won’t find appealing.
This is all hypothetical and something I spontaneously listed based on the ingredients in the image. I haven’t actually tried making it and don’t know if the results are disappointing or not.
Some of the ingredients I chose were based more toward seeking health benefits than flavor - the walnuts and flax in particular. Both ingredients would make the results more of an acquired taste, and I might prefer something like pumpkin seeds and/or cashews if I felt stronger about flavor.
Calories are not just numbers, it matters where it comes from, and sugar is a worthless source of them, while fat is something the body needs. Palm Oil is awful though, everyone should be boycotting it. But the body doesn’t feel full until it gets an amount of fat, the brain needs it for proper functioning.
Fat was blamed for the ills of sugar our entire lives by the sugar industry in fact.
You’re just spouting half-baked influencer nonsense. Sugar is not a demon, carbohydrates are literally the primary fuel that we run on, and virtually every cell in our body uses them. It’s the improper consumption of carbohydrates outside of their natural, intact, whole-food context; as well as within the context of an overall diet that tends to be high in heavily processed foods, extremely low fiber, low antioxidant and other phytonutrient content, way too high in animal products which come packaged with too much saturated fats, especially cured meats, and in lifestyles with other significant risk factors like sedentary, smoking, and excessive alcohol consumption.
Fat has its place, but its role is mainly an emergency store for periods of starvation. Our bodies use these fuels differently too. For example if you look at textbooks on fitness training, they might talk about the myth of “the fat burning zone.” Think of our body’s energy consumption like a set of dimmer switches. The body does not switch between one or the other like a binary, it’s more that it will use differing ratios of all energy sources based partly on activity level. If you’re doing low impact activity like walking or, even just existing, the body will tend to prefer burning a ratio of calories from fat. If you move to higher impact activities, your body will start burning a much higher ratio of calories from carbohydrates. Although going back to that point about the fat burning zone myth, it must be stressed that it is a myth - you’ll burn a lot more fat with higher impact exercise despite the body using more carbs because the overall volume of calories burned is way higher than with low impact, especially if you do something like HIIT.
There is good reason that even relatively conservative fitness organizations like NASM say right in their textbooks - carbs are equally, if not a more important nutrient than protein.
And yeah, the communication about fats in the 80s and 90s was poor. But that doesn’t mean one macro is magically innocent and the other is evil. In the big picture, experts were recommending Mediterranean style diets all the way back then. Industry did not listen. Sure some products were reduced fat - mostly the unpopular ones. And yes they raised sugar levels. But overall, both refined sugar levels, and fat levels have increased in processed food levels over time - especially saturated fats, and when it was legal, trans fats.
But yeah, palm and coconut oils are awful. They’re being put in too many things, and it won’t surprize me if we’re going to start seeing a dip in vegan health outcomes because of that.
The palm oil is especially bad because of the way it is produced - mainly by burning down rain forest and planting there, but the soil isn’t great for that and gets washed out fast, which means the next area of rain forest gets destroyed.
Right, it’s no good environmentally, or healthwise.
Carbohydrates and sugar are not the same thing, no matter how many times you regurgitate sugar industry pervertions.
Lol. Sugar industry perversions? My anointed sibling, you replied to a comment in which I recommended a list of ingredients to make a healthy Nutella alternative - not a single one of which was sugar.
And okay, carbs aren’t sugar. Except they also are sugar, because all carbs are made of sugar. That’s the point, that the substance itself is not evil or unhealthy. It’s the inappropriate consumption and other relevant lifestyle factors that are.
For example, overconsumption of fats - namely saturated fats - increases insulin resistance in the body. This effect amplifies the harmful effects of sugar. Sugar does not cause diabetes apart from obesity.
Anointed sivling eh? None of that is accurate, brother.
All of it is accurate.
Sugar causes diabetes. Carbs are very different in your body then sugar, and it looks like your post was edited, idk about fat causing diabetes as you typed, never heard that.
Oh, and actually plant-centric diets are a better way to achieve satiety than fat. Fats are so calorie dense that it’s way too easy to overconsume before feeling full. Since diets heavy in whole-plant foods are naturally high in fiber and low in overall calories, it’s easier for a person to eat as much as they want and still keep their weight under control. This is why vegans and vegetarians tend to average the lowest bodyweights among dietary groups.
Plants do contain fats so it’s not mutually exclusive. Nuts, beans, all sorts of seeds, all contain high amounts of fat, which is oil.
Yes, and those are usually beneficial fats, and are naturally in the ballpark of healthy levels. A person on a 100% whole-food plant-based diet, if they are not adding any extra refined fats, can expect their calories from fats to be anywhere as low as 10% (which is likely dangerously low), to as high as maybe 30% if they are eating a lot of the high-fat plants like nuts, seeds, and avocado. But healthy oils like canola and olive oil can be an easy way to get that number in the 25-30% range, while getting the benefits of improved antioxidant absorption.





















