As it lays off developers and closes studios, Xbox launches a new division focused on 'how people experience our franchises beyond the games themselves'
www.pcgamer.com
Xbox XP will handle non-gaming activities related to film, television, merchandise, and other licensing partnerships.

A new division called Xbox XP will take the lead on “film and television, consumer products, strategic partnerships, and live experiences,” with a focus “on how people experience our franchises beyond the games themselves.”

Sigh…

  • Ep1cFac3pa1m@lemmy.worldEnglish
    88·
    4 days ago

    I could understand doing this if your brand was thriving, but this just feels like trying to squeeze money out of a sinking business instead of fixing the problems that are sinking it.

    • CosmoNova@lemmy.worldEnglish
      56·
      4 days ago

      Their C-suites are in panic and know fuck all about games but they probably have seen one or two movies and have heard of Netflix. They probably proposed this because it‘s the only thing that makes sense to them in a foreign world that confuses them. It can only fail and will likely churn out AI slop nobody wants to watch.

    • ayyy@sh.itjust.worksEnglish
      9·
      3 days ago

      You have to remember that literally none of the executives making these decisions play video games. Or any games. They literally can’t fundamentally understand that playing a game that you don’t win is still fun, because they are toxic narcissists.

    • tempest@lemmy.caEnglish
      2·
      4 days ago

      It makes sense when you realize they paid bank for a bunch of IPs over the last 5 years and want to squeeze more out of it.

      This is just them looking to make codblops the movie.

  • myyass@lemmy.worldEnglish
    4·
    2 days ago

    I don’t think movies don’t bring in as much money attention as they used to.

    I haven’t been in a theatre in years, I can’t be bothered to watch most movies anyway, most are boring, I guess the writers strike really had a bigger effect than anticipated.

    I actually haven’t even finished, took 4 attempts and gave up, project hail mary even though a lot of people liked it. And as It’s implied, I couldn’t finish it even sitting at my desk with it being free.

  • melsaskca@lemmy.caEnglish
    8·
    3 days ago

    Microsoft getting into the movie biz when many are no longer watching movies. Genius! Those who watch the Microsoft movies…will they need to purchase new hardware? /s

  • mojofrododojo@lemmy.worldEnglish
    14·
    3 days ago

    I saw a post on blusky that summarized it: Microsoft never wanted to consolidate studios. They wanted to consolidate IP.

  • DonkeyStar@lemmy.worldEnglish
    73·
    3 days ago

    Thought the thumbnail was Mia Khalifa for a second. “how people experience our franchises beyond the games themselves” indeed.

  • radix@lemmy.worldEnglish
    11·
    4 days ago

    The bargain bins are full of once-great brands that haven’t produced anything in decades, but will let any old cheap factory slap their name on a product for a few bucks.

    This is basically the same thing, but with stories instead of hardware.

  • quickenparalysespunk@lemmy.dbzer0.comEnglish
    6·
    4 days ago

    yeah this is bullshit move. copying PlayStation, which didn’t even do great with films.

    but i guess part of the reason is that since hardware prices keeping going up and up, they don’t expect many ppl to buy future consoles or handhelds.

    and movies/tv don’t require audience to buy any hardware upgrades, for the most part.

    • boonhet@sopuli.xyzEnglish
      41·
      3 days ago

      Xbox now owns the following franchises, among many others: Fallout, Elder Scrolls, Warcraft, Diablo, Call of Duty, The Outer Worlds, Wolfenstein, Doom… Those are just most of the important ones from recent acquisitions. Some already have movies or TV shows, but they can always make new ones for those too.

  • yermaw@sh.itjust.worksEnglish
    3·
    4 days ago

    Would it be possible to release episodic games like the telltale series, then take the most common choice paths and use those as the framework for the next season or something like that?

    If there’s a way they can use it to tie-in with the games in a unique, sort-of-interactive experience that will drag casuals into the ecosystem from the TV shows then that has potential to be something great, and at least exciting to be a part of.

    If they’re just looking to make 3 seasons of The Banjo Kazooie Show then…