The many existing decentralized social networks that currently make up the ecosystem can be categorized into federated and p2p architectures. Our approach will be to combine the best of both worlds by integrating the portability of self-certifying protocols with the user-friendliness of delegated hosting, so users don’t have to run their own infrastructure and developers can build performant apps. Moderation is an important part of any online social forum, which is why we will proactively build tooling for reputation and moderation systems that are transparent, opt-in, and multi-layered, as well as create frameworks for others to build such tooling. We’re building on existing protocols and technologies but are not committed to any stack in its entirety. We see use cases for blockchains, but Bluesky is not a blockchain, and we believe the adoption of social web protocols should be independent of any blockchain.

Our current focus is on building and releasing a prototype that illustrates our approach.