Reddit is planning to introduce a paywall this year, CEO Steve Huffman said during a videotaped Ask Me Anything (AMA) session on Thursday.

Huffman previously showed interest in potentially introducing a new type of subreddit with “exclusive content or private areas” that Reddit users would pay to access.

When asked this week about plans for some Redditors to create “content that only paid members can see,” Huffman said:

It’s a work in progress right now, so that one’s coming… We’re working on it as we speak.

When asked about “new, key features that you plan to roll out for Reddit in 2025,” Huffman responded, in part: “Paid subreddits, yes.”

Reddit’s paywall would ostensibly only apply to certain new subreddit types, not any subreddits currently available.

Reddit executives also discussed how they might introduce more ads into the social media platform. The push for ads follows changes to Reddit’s API policy that, in part, led to the closing of most third-party apps used for accessing Reddit. Reddit makes most of its revenue from ads and can only show ads on its native apps and website.

Reddit started testing ads in comments last year, with COO Jen Wong saying during an AMA that such ads are in “about 3 percent of inventory.” The executive hinted at that percentage growing. Wong also shared hopes that contextual advertising, or ads being shown based on the content surrounding them, will be a “bigger part of” Reddit’s business by 2026.

  • GingaNinga
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    3082 months ago

    I’m glad I jumped ship back during the ban on 3rd party apps. That was it for me.

    • @MrVilliam@lemm.ee
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      812 months ago

      Same. I had even paid for the paid tier of my 3rd party app because it was such a good value to me that I wanted the devs to have some of my money. Thanks to that app, I was on the site more and pretty much never via computer anymore.

      I think it was for the best though. Quality over quantity here. I find it to be far less toxic on Lemmy overall. It’s like how people tend to be nicer in a small town because you know you’re gonna run into these people over and over again, but the big city you came from had more variety in stuff to check out. Definitely a trade-off, but I think it’s worth it to have this much more pleasant space that isn’t so packed with content as to be addictive. Good vibes.

      • @datavoid@lemmy.ml
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        252 months ago

        I’ve gone back to reddit a few times from searches, and after spending time away it is really apparent how negative most of the comments over there are.

        For example, anytime someone asks for help, someone always has to show up and get angry that they didn’t search instead of asking. Then a third person shows up and says that a search brought them to this thread… and no one ever answers the question. Thanks reddit!

      • GingaNinga
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        52 months ago

        Its improving over time, I think it’ll find a decent grove as more communities pop up. I find the comment sections really engaging too I’ve had some solid conversations over here.

    • @Tylerdurdon@lemmy.world
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      322 months ago

      Yep. When RIF was killed, I closed that door immediately (was not easy). It was to be expected though, I think. Once a site reaches critical mass, money interests enter the picture and greed can always screw up a good thing. It’s a shame.

    • @samus12345@lemm.ee
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      252 months ago

      I don’t even use any apps and was just planning on boycotting it for a few days in solidarity. Then Greedy Little Pigboy made his statement about how everyone will come crawling back and that was that.

      • JustARegularNerd
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        32 months ago

        This is the actual reason for me too. I’m making a point to never visit that website again.

        There’s exceptions like when searching for troubleshooting help and a relevant result happens to be on Reddit, but otherwise I avoid it as much as possible.

        • @samus12345@lemm.ee
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          32 months ago

          I figure as long as you visit with adblock enabled and don’t post anything, you’re not contributing to them in any meaningful way.

          • JustARegularNerd
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            32 months ago

            Agreed, and to be fair I still stop in at niche subreddits I used to follow to see what’s new, but never logged in.

    • ERROR: Earth.exe has crashed
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      42 months ago

      Tbh, I didn’t care about the 3rd party apps.

      I just didn’t like the silencing of opposition.

      If they are willing to do mass censorship for benign things like a 3rd party apps protest, what’s to say they wont booklick governments/corportions and censor info of horrible things that a government/corporation is doing.

      It’s the censorship that I was more afraid of. Besides, I always wanted a decentalized platform, but none of it had any users until June 12, 2023.

      • ✺roguetrick✺
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        32 months ago

        That’s the truth. It was tone deafness, a lack of responsiveness, and a clear lack of principles that made me leave during that.

    • Phoenixz
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      152 months ago

      I left 2 years ago from my 13yo account, deleted everything as well

      Obligatory Fuck You spez

      No regrets, I love Lemmy

    • @otp@sh.itjust.works
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      82 months ago

      With the API changes, I became read-only (without an account) on Reddit.

      I now skim the communities that don’t really exist here.

      … it’s actually saved me a lot of time now that I can’t (and thus don’t feel the need to) debate local politics with morons anymore!

      … unless and until they come to Lemmy.

      • @bromosapiens@lemm.ee
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        52 months ago

        Looking forward to having more conversations with fewer people. I’m not trying to argue politics anymore. It’s fruitless.

    • @wise_pancake@lemmy.ca
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      72 months ago

      Welcome!

      The fediverse situation has been improved a lot since the first API migration, hope you enjoy it here!

    • @shortrounddev@lemmy.world
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      72 months ago

      The internet feels post-apocalyptic now. I no longer have any social media accounts (does lemmy count?) . Places that I spent over a decade on now feel so hostile and foreign. I joined reddit as a teenager wanting to read f7u12 comics, and now reddit feels like a total outrage machine. I mean the ads are crap but the algorithm doesn’t show me content I WANT to see anymore. It just shows me videos of car accidents and street fights and other things that get my cortisol levels up. Blocking subreddits straight up doesnt work. I like that on lemmy I can just filter only by the communities I subscribe to

      • @RufusFirefly@lemmy.world
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        42 months ago

        I’ve been online since the late 80s and the Internet, generally speaking, has gone to shit. I’ve been on Reddit for 16 years and it’s been going down the tubes for a while now. Too many people, overzealous mods and now a soft paywall? Yeah, I’m done.

      • @bromosapiens@lemm.ee
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        42 months ago

        Yes same. I don’t want to be stressed out by the internet anymore. I want internet for millennials back.

        Nice to meet you, everyone’s been so lovely thus far.

      • @Boourns@sh.itjust.works
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        32 months ago

        Same thing here… I only just discovered Lemmy. I don’t know how I managed to only discover it now. But so far so good. It’s not quite as active but that’s okay, Reddit used to be the same way and was actually better then.

        I do feel like the old parts of the internet were decentralized and based on protocols, not single websites. So this is very refreshing and feels like getting back to the roots.

    • @Fashim@lemmy.world
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      72 months ago

      Welcome, I joined here after the API protests. It’s a smaller community so content is slow to move but it’s nice to have forums where you’re having constructive conversations with people, not a huge amount of bots or repeated to death catch phrases

      Enjoy this little bastion before it attracts mainstream attention. :)

    • @Lvdwsn@lemmy.world
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      22 months ago

      Same bromo, finally felt like it was time. So many good memories on Reddit for me over the last 14 years but finally felt like it was the right move to no longer give it my attention!

      • Nailbar
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        112 months ago

        What’s to migrate other than your name? My reddit usage was limited to lurking so I genuinely don’t know.

          • @JimmyMcGill@lemmy.world
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            12 months ago

            How do you even migrate history? Would people even want that

            Reputation definitely not. Also who even cares about reputation

            Subreddits you can migrate in some apps at least

            • @interdimensionalmeme@lemmy.ml
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              12 months ago

              If you can’t do these things then users and communities will remain locked to server instances and dominated by server owners and their moderation delegates just as they are on reddit. This is repeating the problem is not enacting the any of the promises of federation. It is federation for prisoners.

    • @CrowAirbrush@lemmy.world
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      72 months ago

      I wouldn’t be too sure just yet, seeing how annoying youtube and it’s ads have gotten yet it isn’t replaced still.

      We might have an increase, but plenty will never leave.

      • ERROR: Earth.exe has crashed
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        112 months ago

        Youtube is not easily replacible.

        Creating quality videos are much more difficult than memes on Reddit/Lemmy type of sites.

        No content creators is gonna move because of the issue of monitization. And most couldn’t care less about Youtube’s enshittification. You cant say “Just use Peertube” when there are like nothing interesting to watch. It’s like trying to stop watching popular Movies / TV shows because “big corp media bad”. Piracy would be the best mitigation in the Movies / TV situation, and that in Youtube’s situation is just using an adblocker.

        In contast, Reddit/Lemmy type of sites are just strangers talking to strangers. You are moving from Stanger Group A to Stranger Group B. It’s the easiest transition ever.

        Not to mention, the storage for Lemmy instances is like in the GBs. Get a 1TB harddrive and you’re good for a long time. A Youtube replacement? On you’re gonna need PETABYTES, and all the bandwith to serve the content.

    • @Grassgrowz@lemmy.world
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      42 months ago

      same here lol. If they paywall subreddits ive been visiting for the past FOURTEEN years, i will lose my shit. by throwing it at the reddit headquarters.

        • A Wild Mimic appears!
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          42 months ago

          i switched to lemmy after seeing the crackdown after the blackouts where they just repo’ed subreddits that didn’t stand down - it was clear then that internal forces would not be able to change a thing over there. i couldn’t support a site that was doing shit like this. (It’s the reason i keep pestering my wife to leave facebook and instagram after zucks kneefall for trump, and switch to pixelfed and bluesky instead; lemmy wouldn’t be a good place for her, but i can see her enjoying pixelfed a lot)

  • @sbv@sh.itjust.works
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    302 months ago

    I’m surprised they aren’t talking about subscriber subreddits. With the amount of porn/OnlyFans posts, I would have thought they could position Reddit as a friendly and familiar OF alternative.

    • @ShepherdPie@midwest.social
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      52 months ago

      I wonder what the legality is of that when people are posting content from these porn sites and reddit is charging users to access it. How is this any different than paid piracy streaming sites?

    • @OfficerBribe@lemm.ee
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      12 months ago

      That probably is the idea, to have a competitor to Patreon and OnlyFans. They should have probably mentioned that as an example before some people start thinking /r/worldnews becomes paywalled.

        • @OfficerBribe@lemm.ee
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          22 months ago

          It does not mention it and I cannot see any official statement, but that seems like a logical reason. Reddit management however is not famous for being logical so we will see.

  • @CastorSulMush@lemmy.world
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    272 months ago

    More ads? There’s already a bunch of them mixed with posts and comments. What more, force people to watch an ad before loading pages?

  • @njordomir@lemmy.world
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    212 months ago

    Is there anywhere I can find a complete scrape of Reddit threads and comments from before the 3rd party app apocalypse? There was a lot of useful info shared on there, but I don’t want anything to do with what that site has become. I’m happy just to CTRL+F a big dataset. It’ll probably still work better than either Reddit or Google does nowadays. Without media I imagine I could fit it somewhere.

    Also, Spez is a greedy little pig boy.