Reddit is planning to introduce a paywall this year, CEO Steve Huffman said during a videotaped Ask Me Anything (AMA) session on Thursday.
Huffman previously showed interest in potentially introducing a new type of subreddit with “exclusive content or private areas” that Reddit users would pay to access.
When asked this week about plans for some Redditors to create “content that only paid members can see,” Huffman said:
It’s a work in progress right now, so that one’s coming… We’re working on it as we speak.
When asked about “new, key features that you plan to roll out for Reddit in 2025,” Huffman responded, in part: “Paid subreddits, yes.”
Reddit’s paywall would ostensibly only apply to certain new subreddit types, not any subreddits currently available.
Reddit executives also discussed how they might introduce more ads into the social media platform. The push for ads follows changes to Reddit’s API policy that, in part, led to the closing of most third-party apps used for accessing Reddit. Reddit makes most of its revenue from ads and can only show ads on its native apps and website.
Reddit started testing ads in comments last year, with COO Jen Wong saying during an AMA that such ads are in “about 3 percent of inventory.” The executive hinted at that percentage growing. Wong also shared hopes that contextual advertising, or ads being shown based on the content surrounding them, will be a “bigger part of” Reddit’s business by 2026.
You must log in or # to comment.
I’m glad I jumped ship back during the ban on 3rd party apps. That was it for me.
Same. I had even paid for the paid tier of my 3rd party app because it was such a good value to me that I wanted the devs to have some of my money. Thanks to that app, I was on the site more and pretty much never via computer anymore.
I think it was for the best though. Quality over quantity here. I find it to be far less toxic on Lemmy overall. It’s like how people tend to be nicer in a small town because you know you’re gonna run into these people over and over again, but the big city you came from had more variety in stuff to check out. Definitely a trade-off, but I think it’s worth it to have this much more pleasant space that isn’t so packed with content as to be addictive. Good vibes.
I’ve gone back to reddit a few times from searches, and after spending time away it is really apparent how negative most of the comments over there are.
For example, anytime someone asks for help, someone always has to show up and get angry that they didn’t search instead of asking. Then a third person shows up and says that a search brought them to this thread… and no one ever answers the question. Thanks reddit!
Its improving over time, I think it’ll find a decent grove as more communities pop up. I find the comment sections really engaging too I’ve had some solid conversations over here.
Yep. When RIF was killed, I closed that door immediately (was not easy). It was to be expected though, I think. Once a site reaches critical mass, money interests enter the picture and greed can always screw up a good thing. It’s a shame.
I don’t even use any apps and was just planning on boycotting it for a few days in solidarity. Then Greedy Little Pigboy made his statement about how everyone will come crawling back and that was that.
Oh i didn’t even hear about that. Fuck spez.
The memo is in this article, if you’re curious.
thank!
This is the actual reason for me too. I’m making a point to never visit that website again.
There’s exceptions like when searching for troubleshooting help and a relevant result happens to be on Reddit, but otherwise I avoid it as much as possible.
I figure as long as you visit with adblock enabled and don’t post anything, you’re not contributing to them in any meaningful way.
Agreed, and to be fair I still stop in at niche subreddits I used to follow to see what’s new, but never logged in.
Wild that that was almost 2 years ago now…
deleted by creator
That’s the truth. It was tone deafness, a lack of responsiveness, and a clear lack of principles that made me leave during that.
Me too.
Man people really like taking a beating.
I just left, deleted my account of 15ish years tonight, no regrets. Happy to be here.
I left 2 years ago from my 13yo account, deleted everything as well
Obligatory Fuck You spez
No regrets, I love Lemmy
With the API changes, I became read-only (without an account) on Reddit.
I now skim the communities that don’t really exist here.
… it’s actually saved me a lot of time now that I can’t (and thus don’t feel the need to) debate local politics with morons anymore!
… unless and until they come to Lemmy.
Looking forward to having more conversations with fewer people. I’m not trying to argue politics anymore. It’s fruitless.
Welcome!
The fediverse situation has been improved a lot since the first API migration, hope you enjoy it here!
The internet feels post-apocalyptic now. I no longer have any social media accounts (does lemmy count?) . Places that I spent over a decade on now feel so hostile and foreign. I joined reddit as a teenager wanting to read f7u12 comics, and now reddit feels like a total outrage machine. I mean the ads are crap but the algorithm doesn’t show me content I WANT to see anymore. It just shows me videos of car accidents and street fights and other things that get my cortisol levels up. Blocking subreddits straight up doesnt work. I like that on lemmy I can just filter only by the communities I subscribe to
I’ve been online since the late 80s and the Internet, generally speaking, has gone to shit. I’ve been on Reddit for 16 years and it’s been going down the tubes for a while now. Too many people, overzealous mods and now a soft paywall? Yeah, I’m done.
Yes same. I don’t want to be stressed out by the internet anymore. I want internet for millennials back.
Nice to meet you, everyone’s been so lovely thus far.
Same thing here… I only just discovered Lemmy. I don’t know how I managed to only discover it now. But so far so good. It’s not quite as active but that’s okay, Reddit used to be the same way and was actually better then.
I do feel like the old parts of the internet were decentralized and based on protocols, not single websites. So this is very refreshing and feels like getting back to the roots.
Welcome, I joined here after the API protests. It’s a smaller community so content is slow to move but it’s nice to have forums where you’re having constructive conversations with people, not a huge amount of bots or repeated to death catch phrases
Enjoy this little bastion before it attracts mainstream attention. :)
Same bromo, finally felt like it was time. So many good memories on Reddit for me over the last 14 years but finally felt like it was the right move to no longer give it my attention!
Good news for Lemmynites.
Lemmings?
Lemlords?
Lemmyburghers
Lumbergh…
Lemmards
I’m more of a LemSerf
Bad news is that we’re still not setup for Reddit-level user counts. Lemmy needs much better moderation tools to allow communities to stay on top of reports.
Hopefully a lot of new users will also produce new people contributing to Lemmy. Or, maybe some people will form some sort of nonprofit that allows dedicated designers and engineers to continually work on Lemmy. When people contribute as a side gig, most give up after a few months. Most of the Lemmy clients that were build during the Reddit APIocalypse are no longer alive.
Lemmites?
Ok tidy up this place. We have visitors coming soon.
The announcement is why I created a username here. I doubt I’m coming alone.
Welcome! We can definitely still use a few more people, especially if they’re willing to contribute to content.
Still no frictionless account migration…
What’s to migrate other than your name? My reddit usage was limited to lurking so I genuinely don’t know.
History, reputation, relationships (this a nuch bigger problem on mastofon) (yes migration as a lurker is easy)
How do you even migrate history? Would people even want that
Reputation definitely not. Also who even cares about reputation
Subreddits you can migrate in some apps at least
If you can’t do these things then users and communities will remain locked to server instances and dominated by server owners and their moderation delegates just as they are on reddit. This is repeating the problem is not enacting the any of the promises of federation. It is federation for prisoners.
On Voyager app you can “migrate subreddits” at least
Not sure what else would even be feasible
Just came to lemmy again after learning this shit!! mass exodus coming soon
I wouldn’t be too sure just yet, seeing how annoying youtube and it’s ads have gotten yet it isn’t replaced still.
We might have an increase, but plenty will never leave.
deleted by creator
YouTube hasn’t been replaced because adblockers still work.
same here lol. If they paywall subreddits ive been visiting for the past FOURTEEN years, i will lose my shit. by throwing it at the reddit headquarters.
That’s why I left. I regret nothing.
I’m so glad I left.
You’re gonna pay the mods then, right?
Right?
no
Most likely it’s going to be some sort of onlyfans system where people can pay to get access to specific content and the content creator gets to keep a share of it
Do it, please, the subreddits need to migrate here
well, not all of them.
I can think of a handful I would much rather see thrown into a furnace.
I wanna talk nerd shit about Sonic, Yugioh, and Sims again
I haven’t had an account since the Apollo purge but fuck Spez.
The api shit they pulled is why i left and never went back
Same. I left when it was announced.
i switched to lemmy after seeing the crackdown after the blackouts where they just repo’ed subreddits that didn’t stand down - it was clear then that internal forces would not be able to change a thing over there. i couldn’t support a site that was doing shit like this. (It’s the reason i keep pestering my wife to leave facebook and instagram after zucks kneefall for trump, and switch to pixelfed and bluesky instead; lemmy wouldn’t be a good place for her, but i can see her enjoying pixelfed a lot)
Fuck Spez
Thank you spez for killing reddit, please digg faster
I’m surprised they aren’t talking about subscriber subreddits. With the amount of porn/OnlyFans posts, I would have thought they could position Reddit as a friendly and familiar OF alternative.
I wouldn’t be surprised if NSFW subreddit are what he is talking about.
They know pornhub still exists right?
deleted by creator
It is the Onlyfans girls farming simps.
Keep in mind Reddit wants to wall off NSFW to be more advertiser friendly, and therefore more profitable.
I wonder what the legality is of that when people are posting content from these porn sites and reddit is charging users to access it. How is this any different than paid piracy streaming sites?
That probably is the idea, to have a competitor to Patreon and OnlyFans. They should have probably mentioned that as an example before some people start thinking /r/worldnews becomes paywalled.
Seems like a pretty huge opportunity for Reddit. If the article mentioned it, I missed it.
It does not mention it and I cannot see any official statement, but that seems like a logical reason. Reddit management however is not famous for being logical so we will see.
Probably because OF gets a lot of their business through promoting on Reddit.
So why not cut out OF and keep the users?
Risk vs reward. I could see reddit swinging either way depending on which they think smells like more money.
Digg: “join us reddit…”
We all float down here 💩💩💩
More ads? There’s already a bunch of them mixed with posts and comments. What more, force people to watch an ad before loading pages?
Another day of thanking my past self for leaving
Is there anywhere I can find a complete scrape of Reddit threads and comments from before the 3rd party app apocalypse? There was a lot of useful info shared on there, but I don’t want anything to do with what that site has become. I’m happy just to CTRL+F a big dataset. It’ll probably still work better than either Reddit or Google does nowadays. Without media I imagine I could fit it somewhere.
Also, Spez is a greedy little pig boy.
Yes, there’s a torrent somewhere…
https://academictorrents.com/details/c398a571976c78d346c325bd75c47b82edf6124e
This is what I could find with a quick search, but I know there’s a larger database backup.
We really need efforts made to bulk upload historical posts of value to lemmy. If done right, we could significantly expand the amount of subs and content, even if they are ghost towns initially with just the old posts from reddit. Build it and they will migrate.
