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slaacaa@lemmy.world to Not The Onion@lemmy.worldEnglish · 1 month ago

Xbox is rebranding to XBOX

www.theverge.com

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Xbox is rebranding to XBOX

www.theverge.com

slaacaa@lemmy.world to Not The Onion@lemmy.worldEnglish · 1 month ago
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Xbox is now XBOX
www.theverge.com
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Believe it or not, Microsoft appears to be rebranding Xbox.

cross-posted from: https://feddit.org/post/29915395

  • Darthcapi@lemmy.ml
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    1 month ago

    They paid a consultant firm to come up with that rebranding strategy

    • slaacaa@lemmy.worldOP
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      1 month ago

      They hired the best brand strategy team from McKinsey

      • CaptDust@sh.itjust.works
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        1 month ago

        With Paramount and HBO now consolidating they’re gonna need another name. ParaHBWBDISC++ perhaps?

        • slaacaa@lemmy.worldOP
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          1 month ago

          Max+ Go

          • Lost_My_Mind@lemmy.world
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            1 month ago

            Max+ Go Away (with your inevitable price gouging)

        • sp3ctr4l@lemmy.dbzer0.com
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          1 month ago

          Discover!: Paramax HimBO Mounts the Warner Brothers

      • scarabic@lemmy.world
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        Christ I hate these people. I work with a guy who constantly says “You gonna tell me marketing and branding doesn’t matter? Apple is the most valuable company in the world!”

        Like that makes ANY sense…

        • sp3ctr4l@lemmy.dbzer0.com
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          1 month ago

          I’m sorry, is your coworker Jerry from Rick and Morty?

        • Midnight Wolf@lemmy.world
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          1 month ago

          ‘so why aren’t you the CEO of the world’s most profitable company? you know so much!’

          ‘well uhh you see uhhhhhh’

      • DominusOfMegadeus@sh.itjust.works
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        1 month ago

        Ah, McKinsey. The Henry Kissinger of consulting firms.

        • Lost_My_Mind@lemmy.world
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          1 month ago

          They bombed Laos?

          • OldQWERTYbastard@lemmy.dbzer0.com
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            1 month ago

            Well of course the war is in Vietnam and not Laos.

            /s

      • Naz@sh.itjust.works
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        1 month ago

        Clearly, the audience relishes the nostalgic flavor of HOME BOX OFFICE, and so HBO Max should be rebranded to just … HBO.

        That’ll be $20mm please.

      • Darthcapi@lemmy.ml
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        1 month ago

        This is the best thing I’ve seen todat

        • slaacaa@lemmy.worldOP
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          1 month ago

          That’ll be 50k, sir

      • Zorque@lemmy.world
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        1 month ago

        deleted by creator

    • huppakee@lemmy.world
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      1 month ago

      It’s worse:

      Asha Sharma, Xbox CEO, ran a poll on X earlier this week, asking fans whether Microsoft should use Xbox or XBOX. The results were in favor of XBOX, and the company has now renamed its X account.

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