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slaacaa@lemmy.world to Not The Onion@lemmy.worldEnglish · 4 days ago

Xbox is rebranding to XBOX

www.theverge.com

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Xbox is rebranding to XBOX

www.theverge.com

slaacaa@lemmy.world to Not The Onion@lemmy.worldEnglish · 4 days ago
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Xbox is now XBOX
www.theverge.com
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Believe it or not, Microsoft appears to be rebranding Xbox.

cross-posted from: https://feddit.org/post/29915395

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  • Darthcapi@lemmy.ml
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    4 days ago

    They paid a consultant firm to come up with that rebranding strategy

    • slaacaa@lemmy.worldOP
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      They hired the best brand strategy team from McKinsey

      • CaptDust@sh.itjust.works
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        4 days ago

        With Paramount and HBO now consolidating they’re gonna need another name. ParaHBWBDISC++ perhaps?

        • sp3ctr4l@lemmy.dbzer0.com
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          4 days ago

          Discover!: Paramax HimBO Mounts the Warner Brothers

        • slaacaa@lemmy.worldOP
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          4 days ago

          Max+ Go

          • Lost_My_Mind@lemmy.world
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            4 days ago

            Max+ Go Away (with your inevitable price gouging)

      • scarabic@lemmy.world
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        4 days ago

        Christ I hate these people. I work with a guy who constantly says “You gonna tell me marketing and branding doesn’t matter? Apple is the most valuable company in the world!”

        Like that makes ANY sense…

        • sp3ctr4l@lemmy.dbzer0.com
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          4 days ago

          I’m sorry, is your coworker Jerry from Rick and Morty?

        • Midnight Wolf@lemmy.world
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          4 days ago

          ‘so why aren’t you the CEO of the world’s most profitable company? you know so much!’

          ‘well uhh you see uhhhhhh’

      • Naz@sh.itjust.works
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        3 days ago

        Clearly, the audience relishes the nostalgic flavor of HOME BOX OFFICE, and so HBO Max should be rebranded to just … HBO.

        That’ll be $20mm please.

      • DominusOfMegadeus@sh.itjust.works
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        4 days ago

        Ah, McKinsey. The Henry Kissinger of consulting firms.

        • Lost_My_Mind@lemmy.world
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          4 days ago

          They bombed Laos?

          • OldQWERTYbastard@lemmy.dbzer0.com
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            4 days ago

            Well of course the war is in Vietnam and not Laos.

            /s

      • Zorque@lemmy.world
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        4 days ago

        deleted by creator

      • Darthcapi@lemmy.ml
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        4 days ago

        This is the best thing I’ve seen todat

        • slaacaa@lemmy.worldOP
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          4 days ago

          That’ll be 50k, sir

    • huppakee@lemmy.world
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      4 days ago

      It’s worse:

      Asha Sharma, Xbox CEO, ran a poll on X earlier this week, asking fans whether Microsoft should use Xbox or XBOX. The results were in favor of XBOX, and the company has now renamed its X account.

  • binux@sh.itjust.works
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  • CocaineShrimp@sh.itjust.works
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    4 days ago

    Microsoft appears to be actually rebranding Xbox to XBOX. Asha Sharma, Xbox CEO, ran a poll on X…

    Savage

    • green_goglin@thelemmy.club
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      3 days ago

      Microslop stays on brand across every vertical.

  • slaacaa@lemmy.worldOP
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    4 days ago

    They should have gone with Copilot X

  • slacktoid@lemmy.ml
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    4 days ago

    They should rebrand to a company that makes game consoles

  • nyahlathotep@sh.itjust.works
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    4 days ago

    That’ll save the brand

  • Aatube@lemmy.dbzer0.com
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    4 days ago

    it wasn’t XBOX before‽

    • Midnight Wolf@lemmy.world
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      4 days ago

      Yeah, the og Xbox sitting in my TV stand definitely says “XBOX” in the center of the unit…

  • pHr34kY@lemmy.world
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    Now we need a backronym for it.

    Perhaps “eXtremely Bulky Overpriced Xbox”.

  • Midnight Wolf@lemmy.world
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    4 days ago

    the company has favored using similar capped versions

    fr fr all cap

  • foggy@lemmy.world
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    4 days ago

    Someone give this guy a raise!

  • potoooooooo 🥔@lemmy.world
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    3 days ago

    Thank God. Finally.

  • ripcord@lemmy.world
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    4 days ago

    oh ok

  • xc2215x@lemmy.world
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    4 days ago

    That is truly funny.

  • jankforlife@lemmy.ml
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    4 days ago

    lol lmao even

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