They paid a consultant firm to come up with that rebranding strategy
They hired the best brand strategy team from McKinsey

With Paramount and HBO now consolidating they’re gonna need another name. ParaHBWBDISC++ perhaps?
Discover!: Paramax HimBO Mounts the Warner Brothers
Max+ Go
Max+ Go Away (with your inevitable price gouging)
Christ I hate these people. I work with a guy who constantly says “You gonna tell me marketing and branding doesn’t matter? Apple is the most valuable company in the world!”
Like that makes ANY sense…
I’m sorry, is your coworker Jerry from Rick and Morty?

‘so why aren’t you the CEO of the world’s most profitable company? you know so much!’
‘well uhh you see uhhhhhh’
Clearly, the audience relishes the nostalgic flavor of HOME BOX OFFICE, and so HBO Max should be rebranded to just … HBO.
That’ll be $20mm please.
Ah, McKinsey. The Henry Kissinger of consulting firms.
They bombed Laos?
Well of course the war is in Vietnam and not Laos.
/s
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This is the best thing I’ve seen todat
That’ll be 50k, sir
It’s worse:
Asha Sharma, Xbox CEO, ran a poll on X earlier this week, asking fans whether Microsoft should use Xbox or XBOX. The results were in favor of XBOX, and the company has now renamed its X account.

Microsoft appears to be actually rebranding Xbox to XBOX. Asha Sharma, Xbox CEO, ran a poll on X…
Savage
Microslop stays on brand across every vertical.
They should have gone with Copilot X
They should rebrand to a company that makes game consoles
That’ll save the brand
it wasn’t XBOX before‽
Yeah, the og Xbox sitting in my TV stand definitely says “XBOX” in the center of the unit…
Now we need a backronym for it.
Perhaps “eXtremely Bulky Overpriced Xbox”.
the company has favored using similar capped versions
fr fr all cap
Someone give this guy a raise!
Thank God. Finally.
oh ok
That is truly funny.
lol lmao even












