I feel like contextual ads, where you serve ads based on the surrounding content instead of who the individual user is would be about as effective and tremendously less expensive, complicated, and invasive.
Run football ads on football websites. Run music ads on music websites. That’s how it works in TV, radio, and so on and has for years.
wait do you mean its not useful to try and sell me another fridge because I just bought a fridge?
Only if you’re still browsing fridge websites!
Put those on interior design and architecture websites. The people deciding what product serves what context will be smart enough to figure it out.
There is actually an argument that advertisers like Google are abusing micro targeting to extract advertising revenue from clients while, at least in some cases, delivering few actual new customers.
Here’s the process.
- Google sees that your profile (browsing habits, demographics, search patterns, etc) suggest you are interested in product A.
- Google blasts you with advertisements for product A, essentially marking your browser session and claiming you as a recipient of their advertising. Ever look at a particular product and find you are being advertised for that product incessantly for a while?
- If you happen to buy product A around the time that your session was shown an advertisement for that product, Google claims you as a conversion and gets paid for convincing you to buy the product. Advertising works!
So if Google’s algorithm thinks you are already going to buy product A, they show you an ad for product A constantly because it means they’ll claim you as an advertising success and get paid extra.
Ever look at a particular product and find you are being advertised for that product incessantly for a while?
No, I use uBlock origin and I only see online ads when I’m forced to look at someone else’s computer.
I literally had bets on whether or not someone would respond exactly as you did, bragging about never seeing ads because of ad blocking.
What did ya win?
Extra jack session today, the literal bet was clearly with themself.
The left hand won this round.
Why… isn’t he thrown out of a high building window in the last panel? I’m a bit disappointed now.
(OMG I sound almost like a Russian dictator).Is this just a redrawn version of the boardroom meme?
https://imgflip.com/memetemplate/Boardroom-Meeting-Suggestion
Without violence and therefore for cowards
Let’s be realistic. This will not stop under capitalism. Any company that doesn’t exploit their users and employees for the most amount of profit will get outcompeted and driven out of the market by a different company that does.
Reject all is an instant click.
Yeah Alan, be realistic. We are too addicted to sniffing up consumer data to just give up. Even if internet ads, targeted or otherwise, are not really liked by anyone.
Which one could Alan be?
