I feel like contextual ads, where you serve ads based on the surrounding content instead of who the individual user is would be about as effective and tremendously less expensive, complicated, and invasive.
Run football ads on football websites. Run music ads on music websites. That’s how it works in TV, radio, and so on and has for years.
I feel like contextual ads, where you serve ads based on the surrounding content instead of who the individual user is would be about as effective and tremendously less expensive, complicated, and invasive.
Run football ads on football websites. Run music ads on music websites. That’s how it works in TV, radio, and so on and has for years.
wait do you mean its not useful to try and sell me another fridge because I just bought a fridge?
Only if you’re still browsing fridge websites!
Put those on interior design and architecture websites. The people deciding what product serves what context will be smart enough to figure it out.