In terms of cost of an ad to earnings, and how well, even a targeted ad, can hold a viewer’s attention. Have we just become numb to ads? Does targeted advertising actually yield better results?
For the average person immensely. Especially when you’re not familiar with a field and just need something, you’ll probably buy something you saw before. For example if you see Makita ads for power tools and you suddenly need to buy a power tool.
Have we just become numb to ads?
Online I use multiple browser extensions and settings to avoid showing ads. In the offline world there is no way to avoid them but I think I pretty much can ignore them.
I also intentionally do not buy anything I remember seeing an ad for.
I’m the same way, but I end up buying something similar. Show me Wendy’s and I’ll eventually go to Burger King
For me not at all. I’m old enough to research & shop for what I need rather than impulse buy. Tech wise I
dontvery rarely see any ads at all thanks to strong ad blocking & general privacy consciousness. I try to stick to open source only & fediverse is the only social media I use. For YouTube I never sign in to so I’m not affected by the algorithm & never see ads on it ever (channels I like are in a Joplin note synced between devices). Broadcast TV is recorded via HTPC & ads stripped before episodes are fed into Jellyfin.I dont “get” influencers. Even back in the day I used to ask why celebrities always put their name to perfume/aftershave as I’d only buy what I liked the smell of regardless of the brand/name.
Yeah, I know I’m an outlier, even my mates take the piss.
I mean, you’re not alone. I got so fed up with ads because it was always junk I needed but couldn’t afford, or shit I already knew existed and had otherwise already acquired with satisfactory results. Not to mention ads following me around. I hated being haunted by a pair of sneakers across four websites.
It’s not paranoia if you’re right, dammit.
In 2020 Freakonomics did a dive into the effectiveness of adverts. Link below (transcripts too). There are sources listed and such. My tl;dr based on memory is that ads in general are not very cost effective for most companies. Ads are very cost effective for companies that sell ads though.
Not really. I have most of what I want and need. Now I just need to zero my debt, which ain’t gonna happen soon. So I don’t need new shit. I’m just hitting yard sales.
And none of that shit ever got me laid like they said it would.
I think ads are super effective for some demographics. Children are probably the best target market. Teenagers, particularly those who seek external validation or align to external norms are a sweet spot. Old guys like me? No effect whatsoever.
When was the last time you bought something you’d never heard of
All the time. When I actually need something, then I’ll go do a bit of research on different products based on feedback from friends, and what people online say, then use that to inform what I buy. I can’t think of any product I bought because it was advertised to me.
I can’t think of any product I bought because it was advertised to me.
i can however think of a lot of products that i refuse to buy because the ads were that fucking annoying
indeed
You happen to use a search engine or visit websites while researching? The people who claim not to be influenced by advertising are the ones most unable to understand how they are being manipulated.
I love how you jump straight to assuming other people are dumber than you. Yet, as I’ve already explained, I start with asking people I know about their experiences first. I also don’t buy things until I actually find I have need for them.
When did I say that
Happens all the time
Given that Google generated more than 250 billion U.S. dollars in ad revenue in 2024, I’d say they must be pretty effective.
I believe that the revenue comes more from advertisers paying to advertise on Google than from people paying for the advertised products or services.
Those people wouldn’t keep paying if they didn’t find those ads effective. Not to mention there are methods to measure the efficacy of ads so they do know how well they work.
Ads are effective at communicating how other people will view your purchase
Ads are extremely effective in aggregate though it’s difficult to impossible to assign value to any individual ad. Targeted ads are popular because they are more directly attributable to purchases, but it’s also likely that other ads led you towards that decision as well.
I must have no interests or needs, because I have never bought anything from an ad.
