When is an ad an advertisement and not a recommendation? Microsoft clearly likes to use the term recommendation for what others may see as an advertisement.

There are recommendations in the Start menu, Settings app, Lock screen, File Explorer, Get Help app, and other areas of the operating system already. These are often not that useful. App recommendations in the Start menu are limited to Microsoft Store apps.

Now, Microsoft is testing recommendations in the Microsoft Store app. If you never use the app, you won’t be exposed to these. If you do, you may notice recommendations popping up when you try to use the built-in search.

First spotted by phantomofearth on X, two or three recommendations are shown whenever search is activated in the official Microsoft Store app.

  • Ghostalmedia
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    12110 months ago

    People need to stop complaining about the ads and they need to start complaining about the existence of a Windows monetization team.

    Kill that team now while the revenue is small and the shareholders won’t throw a giant hissy fit.

    As long as that team exists, they’re going to be putting ads in shit. Cut the head off the snake.

  • @RealM__@lemmy.world
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    6610 months ago

    I’ve recently made the switch over to LinuxMint and I was shocked. Installing a popular Linux Distro is EASIER than installing Windows 10/11 at this point. Seriously. The Linux installer is super noob friendly, very quick and straight to the point, it doesn’t need you to create an online account and you don’t need be wary of accidentally giving any corporation the rights to steal your data.

    And all the software I use (Steam, Discord, Spotify, Firefox, Thunderbird, …) were all downloadable from the GUI Installer and worked right away OUT OF THE BOX. No fiddling in any Terminal was required.

    Seriously, it’s easier than installing Windows at this point.

    • @SorryQuick@lemmy.ca
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      510 months ago

      The issue is that you have to install it. Most users don’t have a clue how to install windows either, but it came with their PC.

        • @SorryQuick@lemmy.ca
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          210 months ago

          Right but most people have no clue, they’ll go to their local store which I guarantee you doesn’t have Linux computers. Online buyers will go on amazon and buy from “known and reputable” brands like Asus, Dell and such. Don’t get me wrong, I love linux and have been using it as my main OS for nearly a decade but to say it’s easy to get/install for your average user is just wrong. Everyone always overestimates what the average user is actually like. Your average user doesn’t even know what an OS or Linux even is.

        • @bluewing@lemm.ee
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          110 months ago

          The problem with buying a Linux box is the cost. Discounting Chromebooks, (which have their own nasty issues with privacy), there are really no inexpensive ready to buy at Walmart priced, pre-installed Linux distro computers.

          If you are willing to drop $1000+ for a pretty much mid grade computer, then you have a few choices. Otherwise, Linux distros are DIY. Which takes an effort most are unwilling to do - no matter how easy and how few clicks it takes to install.

          Personally, I think all those cheap mini-PCs on Amazron should come pre-loaded with a distro. That would be the a great way for people to become familiar with Linux as a whole.

    • GreenBottles
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      210 months ago

      As someone that has tried nearly every Linux desktop flavor\distro, Mint is GREAT for the novice. Or a pro even.

      • @M500@lemmy.ml
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        110 months ago

        I’m not a Linux wizard but I’m pretty skilled and I love mint. Although, my preference recently changed to Fedora plasma.

      • GreenBottles
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        210 months ago

        There’s ways to make A LOT of things compatible these days, or you could run a VM for your Windows apps.

        • @M500@lemmy.ml
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          110 months ago

          I think a VM is a bad solution. Maybe if it’s a very rarely used program, but typically the stuff people need that don’t work in Linux are for work which is why people HAVE to use them.

          If I did that, I’d just be working out of a windows vm 99% of my computing time, so it doesn’t make sense for me.

  • @CrowAirbrush@lemmy.world
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    2610 months ago

    I’m so done with companies claiming my house for their ads.

    It’s my house i decide what makes it in as i pay the rent and i bought these devices, so fuck off.

  • Vik
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    2510 months ago

    I’d be curious at the percentage of windows users actually using the store app.

    As for the context of these ads, the store would kind of make more sense than within your settings landing page, start menu, search dialog, browser nagware, solitaire app etc.

    • @RmDebArc_5@sh.itjust.works
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      610 months ago

      If I remember correctly some (mainly Microsoft made apps) are store only and some system apps are updated through it so probably a large part of users use it

      • @shalafi@lemmy.world
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        810 months ago

        Anecdotally, I don’t know anyone that uses it. In the years working IT since the Store came out, not a single coworker has asked me about it.

        Logging into my customer’s computers and I don’t see any evidence that they use it either.

      • Vik
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        10 months ago

        This is a fair point, an I had considered this to be a case but the store is capable of automatically updating apps in the background. I believe this is the default behaviour but I could be mistaken.

        There is also a chance a user may be directed to the store if they’re required to buy the HEVC or install the AV1 system plugins.

      • @conciselyverbose@sh.itjust.works
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        210 months ago

        The more relevant question IMO is what proportion of software (or by revenue) is installed through the Windows store.

        Because compared to android (even counting Amazon fire and whatever other third party devices), I’m guessing that’s pretty low.

  • @ichbinjasokreativ@lemmy.world
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    2010 months ago

    Windows really is the worst OS. You pay 150$ for the license when you buy a laptop with it pre-installed and then on top of that, they spy on you and also show you ads.

    Linux is free, does not spy on you and does not show any ads.

  • GreenBottles
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    1310 months ago

    I’m so happy that I will never have to deal with this on my home computers. At work we can at least disable it all via policies. But my god has Microsoft lost its way. What happened to making professional business products?

  • @SomeGuy69@lemmy.world
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    1310 months ago

    Recommendations is just an euphemism marketing joke. Every serious journalist would call them what they are, ads.

  • @flop_leash_973@lemmy.world
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    1210 months ago

    This is not gonna stop until the consumer puts their money where there mouths are and stops using Windows until Microsoft back peddles. Money is all a company understands so that is where you need to hit them if you want them to listen. But as a group the consumer has a very weak constitution when it comes to having to do something that is good for them in the long term but causes them short term inconvenience. A lot of parallels to the modern corporate world in that.

    • @lustyargonian@lemm.ee
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      1110 months ago

      Could it be that consumers are putting money where there mouths are and this is just Microsoft desperately trying to increase their margins since their business isn’t growing anymore?

      I mean the more people move away, the more likely it is Microsoft would milk the ones who can’t.

      • @dodos@lemmy.world
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        410 months ago

        Especially considering the news on poor adoption rates for windows 11, I wouldn’t be surprised if this is the case. It could also be an explanation as to why we are only seeing these ads added to w11 right now.

    • @Lost_My_Mind@lemmy.world
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      010 months ago

      Isn’t something like half of Windows purchases from businesses though?

      And I feel like the younger crowd isn’t even buying PCs. Just tablets and phones.

      So, nothing will change, because businesses don’t care if Jerry from accounting has to look at a bud light advertisement as a recovering alcoholic.

      And PCs might fade away like typewritters did.

      But don’t worry. Printers will still exist wirelessly. They’ll still have a finicky driver that breaks if you even look at the printer, and it’ll still use ink that costs as much as a mortgage on a subscription model.

      Because fuck trees!

  • @werefreeatlast@lemmy.world
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    1210 months ago

    So anyway, welcome to computing 101, first you’re going to create a new folder for your stuff. So let’s do this, grab the mouse, and;

    Right click->watch ad->New Folder

    Mr Bob! The mouse bit me and now I can’t stop the commercials!

  • @Bluefruit@lemmy.world
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    910 months ago

    As soon as they announced ads were gonna be in the start menu, i noped out of windows. I only use it for work which doesn’t bother me because im not doing anything private on my work pc.

    I switched to Fedora 40 with KDE and never looked back. My only real gripe is with making music. Getting the VSTs to work and setting up yabridge is kind of a headache that i still need to do 😮‍💨 aside from that, Linux has been my daily driver for quite a while now and im happy i switched even though im still learning.

  • @EnderWiggin@lemmy.world
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    710 months ago

    The ads are in the app store. I don’t really understand why that’s a problem. Although I’m probably the only tool out there that actually likes Windows 11.