The promotion began on July 27, 2026, and is scheduled to run through August 10 across more than 70 markets. On supported vehicles, starting the car brings...
Why do they keep trying to pull this bullshit?, they’re a luxury brand, there margins should be pretty good without trying to nickel and dime everything
Cos there are enough dumb people who are ready to pay for this shit.
Same with lootboxes in gaming, everyone hates them but there are enough people purchasing them so that the companies can keep pulling shit like this off.
Why do they keep trying to pull this bullshit?, they’re a luxury brand, there margins should be pretty good without trying to nickel and dime everything
Have you ever heard of next quarter?
Line must go up.
Cos there are enough dumb people who are ready to pay for this shit.
Same with lootboxes in gaming, everyone hates them but there are enough people purchasing them so that the companies can keep pulling shit like this off.
they are doing this for two reasons:
Dropping sales from angry BMW owners fed up with poor reliability.
Dropping sales to Tesla.
Dropping sales because of poor EV designs
Dropping sales because they fail to establish value.