It’s like _____, but it sucks. But like, in a good way. Like the old Internet. It sucked, but that’s what made it so good.
Overexplaining it might scare away non-technical users. Just compare it to well-known social media but say it 's independent and more like e-mail in the sense that everyone can choose a different server with different rules but they all talk to each other. No one company controls everything. And that the algorithms aren’t secret or manipulative. Basically, just tell them the main advantages in an easy to understand way.
Fediverse is social media for nerds.
Initially. It’s a link aggregator and discussion site, like reddit, but far more independent.
If they query it. It runs on a system a bit like how email works. Rather than 1 big monolithic system, it’s a bunch of small ones linked together. A federation of small services all acting as 1 whole. In practice it’s fairly transparent, just like you don’t care who’s hosting an email address, you can just email it.
It also makes it a lot more resistant to takeover and manipulation by big business. It can resist the Nazis bar problem better, like what happened to twitter. (Optional depending on the person involved).
The first gives them the basic idea. The second gives them a basic understanding of the structure, without overwhelming them, or panicking them with complexity.
Everyone now knows that email just works, but has lots of different companies involved. It makes a good comparison for how federation can work well online.
It’s like reddit but without the numbers and without most of the hate. Who cares about the tech side?
Explain that reddit (or you can use twitter–>mastodon) is three things, it is
- a company
- a software
- a social network.
Explain that the fediverse is the 2nd thing, and that because it is open source and community maintained you don’t need the 1st thing i.e. the company which makes the 3rd thing, the actual community and social network, able to be semi-decentralized and not controlled by one corporation and/or government.
The way this is accomplished is there are lots of individual communities/social networks that all “federate” together based upon a common protocol (called ActivityPub) so that interaction can happen between users from different communities without it being an issue.
Explain that lemmy and piefed are “reddit-likes”, mastodon is a “twitter-like” and pixelfed is a “instagram-like” as examples of what the fediverse version of common corporate social networks look like.
Most importantly, emphasize over and over again that nobody cares if you walk away from your fediverse account and don’t engage for months, nobody is trying to shove ads down your throat or pay off a massive Venture Capital investment, while people do often contribute to support their community after they decide they really like it, there is no monetization driving the whole network, people show up because they want to be here, that is it. Further if you don’t like the way a community is run there are real actual alternatives, it isn’t a binary thing like corporate social media.
What do they currently know about the Internet? Are they currently using a microblogging or discussion platform? Difficult to answer this without knowing that.
Who you’re trying to invite over?
You don’t. That’s established relationship shit (romantic or otherwise).



