Starting August 7th, advertisers that haven’t reached certain spending thresholds will lose their official brand account verification. According to emails obtained by the WSJ, brands need to have spent at least $1,000 on ads within the prior 30 days or $6,000 in the previous 180 days to retain the gold checkmark identifying that the account belongs to a verified brand.
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Threatening to remove verified checkmarks is a risky move given how many ‘Twitter alternative’ services like Threads and Bluesky are cropping up and how willing consumers appear to be to jump ship, with Threads rocketing to 100 million registrations in just five days. That said, it’s not like other efforts to drum up some additional cash, like increasing API pricing, have gone down especially well, either. It’s a bold strategy, Cotton — let’s see if it pays off for him.
Bro what is elon doing???
Saudi Arabia put up 20 billion or so of the 44 he used to purchase twitter. The reason behind this is widely speculated to be Saudi Arabia wanting to destroy twitter because it was instrumental in the Arab Spring uprising.
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Have you heard of MBS? He’s…something.
They didn’t put new money into the purchase, they rolled their pre-existing shares over. Dorsey did the same FYI.
Y’all are giving this idiot waaaay too much credit when it comes to scheming behind the scenes. It was a really poorly thought out pump and dump, nothing more. There’s no big evil master plan; he’s just really that stupid, and rich enough to constantly fail upwards. With Xitter we’re just seeing his xitty ideas in their purest form, without the influence of the handlers he has to manage his bullxit at his other companies.
Although I have to say, the accidental brilliance of going with branding that’s so phonologically flexible is pretty fantastic, the jokes can write themselves now. But I doubt advertisers are going to appreciate the fact that their interactions on Xitter are colloquially becoming known as xcrements now…
They would’ve had to convince Musk though to take a huge hit to his credibility and ego with this, which I can’t see him agreeing to.
Extorting his advertisers, it seems. It’s hella funny.
Because he knows nobody is going to want to buy more ad space on a site that is (or at least was) restricting how many posts users can scroll through.
tHe SmArTeSt MaN iN tHe UnIvErSe. Doing small brain things again
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He’s got a really big loan payment to pay in October, everything is about that to keep it going for another year
Something about this move makes me feel like he was bragging to somebody about how he managed to own a single letter domain, and his conversation ended up somehow here, with him doubling down on what wasn’t even a good joke to begin with.
This is purely speculative, obviously, but it just makes me think it’s him putting his money where his mouth is to save face to someone else (who is likely bemused at best)
Since he started his act about buying Twitter I saw that as a personal vendetta to harm it - the ultimate tantrum for being mocked at there and not being under his control. He said he’d buy then backed off just to hurt Twitter’s value, but then when he was forced to buy it for the first offer value, he got even more butthurt.
It’s pretty clear that everything he’s done since is to get revenge and destroy it. It’s insane that some people keep praising his decisions towards Twitter as anything but ridiculous.
He’s the rich brat who doesn’t get brown nosed by the waiter in front of his date, then proceed to buy the restaurant just to fire the guy.
Didn’t he offer to buy it so he could sell a bunch of tesla shares without sinking the value? And then he tried to back out, but was forced to buy it.
Just a few more failed businesses and in about 50 years he’ll be all set to run for POTUS as the Republican nominee.
What a shame he was born in South Africa and isn’t eligible.
for some reason, i don’t think that would stop him from trying anyway and then throwing a tantrum for being ineligible.
I’m not convinced the GOP wouldn’t nominate him, and that the current SCOTUS wouldn’t rule he was eligible to run.
Yeah, I get the feeling that he’d get nominated anyway and the stance would be “well we can’t do the whole election over again, so let them run”.
They would probably just yell out something about Obama and then simply declare him the president.
Edit: Someone already said this 6 hours ago. Even other people see this ridiculous situation as totally possible.
“He’s an African American and apparently that was ok once, why not now?”
I’m sure the Republicans would just come out of the woodwork and ask “Oh, but what about Obama, how come he can run for POTUS then?”. Which is, of course, something I already seen someone ask. Wasn’t even some old person from “different times” or whatever, this person genuinely just had no justifiable reason to be this racist.
I’m not American but I confess I’m relieved that he can’t do that. Just try to imagine someone like him being able to fire nukes.
We dont have to imagine given that Trump was president for 4 horrible years.
Musk strikes me as being potentially even worse than him, though
That’s okay. He can’t be president unless they change the U.S. constitution or something.
Rather more realistically, they just have to reinterpret the constitution, a much lower bar.
What makes you think he can’t, and won’t, do that?
He’s not a natural born citizen of the United States of America.
The constitution never actually defines what natural born is. So it would be entirely up to SCOTUS. The same SCOTUS that currently has several GOP members being openly bribed for decisions. For shockingly lower amounts than you’d expect.
Aha yeah I forgot about that weird rule
What makes it weird? What countries allow naturalized citizens run for president? (Genuinely curious)
How’s he doing on rapes, domestic violence, and paying for abortions? That’s still a requirement for that party last I checked
Ah, that’s a good point. Well, he’s still got ~50 years to work on those if he hasn’t started yet.
Wait, wait, wait, lemme get this right.
Problem: They were low or revenue.
Response: Increase API costs
Problem: API costs are too high
Response: People started scrapping Twitter
Problem: People are scrapping the site
Response: Make users sign in to view tweets
Problem: People have to sign in to see any ads too
Response: Tell companies that if they don’t spend enough on ads they will lose verification.
I mean, what’s next?
Problem: Brands start leaving Twitter
Solution: Increase the price of Twitter Blue
Problem: Decrease of Twitter Blue subscribers
Solution: Sue every other competitor for alleged infringing Twitter’s trade secrets
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wait wait wait, lemmy get this right
The pun was there the whole time!
What’s next is Elon standing at a red light holding a piece of cardboard telling you to buy Twitter Blue or he’ll key your car
People wanting a blue checkmark must own a Tesla.
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But I don’t know why she swallowed the fly
Perhaps she’ll die
This look more and more like a speedrun on how to bring down a well established platform in under a year.
Like a real life Brewster’s Billions
Imagine losing your arbitrary blue check mark because you didn’t buy enough ads on a platform that no one really uses anyway.
Isnt it used by 350 million plus people?
Ironically, Musk also wanted us to believe that 50% of those were bots just a couple months ago…
Getting low on popcorn…
Have you tried demanding $1000 of popcorn or you’ll stop eating?
I have not. Given the likelihood of getting what I’m asking for, might be a means of losing weight.
Imagine what this must look like on the inside.
You’re a software engineer at Twitter. You keep getting these weird tasks that you know are stupid, but you keep doing them just to see where the hell this bullshit will end up.
Imagine being the person who last Sunday night got the call from Elon “I really like this random X logo. Redo the entire site right now and remove all of the birds and blue theming, and have it live in production by tomorrow morning.”
This is how distopias happen. Hell this is how fascism sneaks up on people if they aren’t paying close attention.
If I were a business that is under threat of this, my response would be “ok.”. No business that actually cares about its image should promote on a website that’s filled to the brim with bigots and nazis
Someone was dropped on his head as a junior billionaire.
So Elon is now going for the severed horse head under the bedsheets approach to persuade advertisers?
That’s a bold move.
Is bold the word we’re looking for here? It’s definitely A move.
I think it’s more along the lines of the “it’s a bold strategy, Cotton, let’s see if it pays off for 'em” sentiment
Every day I think the dumpster fire can’t get any bigger and every day I’m proven wrong.
That’ll bring your advertisers back
How to shut down a well established business under an year.
I mean, well-established is a stretch…
All legitimate companies have already left twitler
The “X” stands for Extortion.
I’m sure the ego-less CEOs in large corporations will take kindly to being extorted. (/s)
