Starting August 7th, advertisers that haven’t reached certain spending thresholds will lose their official brand account verification. According to emails obtained by the WSJ, brands need to have spent at least $1,000 on ads within the prior 30 days or $6,000 in the previous 180 days to retain the gold checkmark identifying that the account belongs to a verified brand.
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Threatening to remove verified checkmarks is a risky move given how many ‘Twitter alternative’ services like Threads and Bluesky are cropping up and how willing consumers appear to be to jump ship, with Threads rocketing to 100 million registrations in just five days. That said, it’s not like other efforts to drum up some additional cash, like increasing API pricing, have gone down especially well, either. It’s a bold strategy, Cotton — let’s see if it pays off for him.
Bro what is elon doing???
Saudi Arabia put up 20 billion or so of the 44 he used to purchase twitter. The reason behind this is widely speculated to be Saudi Arabia wanting to destroy twitter because it was instrumental in the Arab Spring uprising.
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Have you heard of MBS? He’s…something.
They didn’t put new money into the purchase, they rolled their pre-existing shares over. Dorsey did the same FYI.
Y’all are giving this idiot waaaay too much credit when it comes to scheming behind the scenes. It was a really poorly thought out pump and dump, nothing more. There’s no big evil master plan; he’s just really that stupid, and rich enough to constantly fail upwards. With Xitter we’re just seeing his xitty ideas in their purest form, without the influence of the handlers he has to manage his bullxit at his other companies.
Although I have to say, the accidental brilliance of going with branding that’s so phonologically flexible is pretty fantastic, the jokes can write themselves now. But I doubt advertisers are going to appreciate the fact that their interactions on Xitter are colloquially becoming known as xcrements now…
They would’ve had to convince Musk though to take a huge hit to his credibility and ego with this, which I can’t see him agreeing to.
Extorting his advertisers, it seems. It’s hella funny.
Because he knows nobody is going to want to buy more ad space on a site that is (or at least was) restricting how many posts users can scroll through.
tHe SmArTeSt MaN iN tHe UnIvErSe. Doing small brain things again
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He’s got a really big loan payment to pay in October, everything is about that to keep it going for another year
Something about this move makes me feel like he was bragging to somebody about how he managed to own a single letter domain, and his conversation ended up somehow here, with him doubling down on what wasn’t even a good joke to begin with.
This is purely speculative, obviously, but it just makes me think it’s him putting his money where his mouth is to save face to someone else (who is likely bemused at best)
Since he started his act about buying Twitter I saw that as a personal vendetta to harm it - the ultimate tantrum for being mocked at there and not being under his control. He said he’d buy then backed off just to hurt Twitter’s value, but then when he was forced to buy it for the first offer value, he got even more butthurt.
It’s pretty clear that everything he’s done since is to get revenge and destroy it. It’s insane that some people keep praising his decisions towards Twitter as anything but ridiculous.
He’s the rich brat who doesn’t get brown nosed by the waiter in front of his date, then proceed to buy the restaurant just to fire the guy.
Didn’t he offer to buy it so he could sell a bunch of tesla shares without sinking the value? And then he tried to back out, but was forced to buy it.