“We’ve known for over a decade that people come to Reddit to talk about the products they love – take r/BuyItForLife for example, a community of over 1.5 million redditors who have been sharing recommendations and advice about their lifelong, must-have purchases since 2011. These updates will uplevel the search-and-discover experience for both brands and our users by tapping into our differentiated value as a hub for actionable conversation”

  • @ImplyingImplications@lemmy.ca
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    302 years ago

    It’s common for people to search Reddit for advice before making a purchase. The reason why people did that, myself included, was because brands everyone liked would naturally make it to the top of the list because they had a lot of loyal customers.

    It seems that now Reddit is going to be selling the top spots in those subs to the highest bidder, completely destroying the reason why people were searching there to begin with. Google and Amazon have done similar things. Google’s top search results are all ads. Amazon’s top search results are all ads. Soon, Reddit will also have it’s front page entirely made up of sponsored content sold to the highest bidder and the enshittification will be completed.

    • @Debs@lemmy.ml
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      52 years ago

      You do a search for information and what you get is a company’s business model.

  • @BabaDuda@lemmy.ml
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    262 years ago

    Yeah they’re definitely tripling down on this and must expect that the community will blink first

    With that said, the idea that r/buyitforlife is a good example for advertisers to sell their (in all likelihood) subpar quality products is a bit amusing

  • @Debs@lemmy.ml
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    222 years ago

    This is really sad for me. Appending reddit to Google searches was a way to get better information from the internet. Now that option is being polluted by reddit’s terrible business model.

    And adding reddit to searchers was a way to deal with Google’s shit search results. Results that are riddle with AI created, SEO, crap that cannot be trusted because the way the sites make money is to sell things.

    It’s sad for me to say but, the web is dying because the advertising model is not working out. The investors/share holders need for increasing profits will eventually cause the destruction of the reason people used their products. Google search is a great example of this.

  • @Raphael@lemmy.ml
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    212 years ago

    They clearly got their priorities.

    Can we please abolish CEOs? The concept hurts the world.

  • BIFF
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    202 years ago

    This could fall under the umbrella term of EETs: Enhanced Enshittification Techniques.

    • @laxe@lemmy.ml
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      62 years ago

      The funny part is that they claim that this will improve the user’s experience.

      As if users in r/BuyItForLife are interested in ads for shitty products lol.

      • Lemmy.ml
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        62 years ago

        It will improve the user experience.

        In this case, the user is whoever is peddling their waren. The subreddits and its members are not the users, they’re the marks targets.

      • Atemu
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        42 years ago

        The idea is to muddy the waters; allowing advertisers to buy ad space for their shit in the context of subreddits like that to seem more legitimate. Pretty disgusting IMO.

  • @maynarkh@lemmy.ml
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    172 years ago

    uplevel the search-and-discover experience for both brands and our users by tapping into our differentiated value as a hub for actionable conversation

    This is peak corporate-speak. Is this real or satire?

    • @PossiblyCapable23@lemmy.ml
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      42 years ago

      I see someone isn’t thinking outside the box for scalable solutions incorporating our corporate values - given all the moving parts, we need to leverage best practices in order to get buy in from all parties.

  • Rentlar
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    162 years ago

    I couldn’t have picked a better time to leave that platform. And Lemmy is getting better by the minute!

  • @Yankeebobo@lemmy.ml
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    142 years ago

    Reddit will lose at least 25% of its user base after June. Hopefully more, but realistically, older audiences won’t understand or make effort to move off it.

    • @bionicjoey@lemmy.ca
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      82 years ago

      I expect it’s actually the younger users who will be more resistant to migrating somewhere else. Most of the people I’ve seen saying they don’t support the blackout have said that the official app is the only way they’ve used Reddit. Which suggests they joined post-redesign

    • @FaceDeer@lemmy.ml
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      62 years ago

      Older audiences are more likely to dislike the new changes, though. They’ve been on Reddit for a long time and will be aware of how much better it used to be.

    • @maporita@lemmy.ml
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      22 years ago

      Even if they lose 50% (unlikely) the changes they make will still be more lucrative for them. The people who leave are probably not their most profitable demographic in the first place. The new API fees will easily make up for that. Twitter was the same … as much as people predicted it’s demise it’s more profitable now than it ever was.

      I’m just hugely happy and grateful to the people behind Lemmy whose hard work and unselfish behavior allowed us all to benefit.

      • Atemu
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        32 years ago

        I believe (and somewhat hope) that the n% of users leaving over this are mostly prosumers, leaving Reddit with mostly consumers. The, say, 5% of users leaving might be the ones who create >70% of the quality content the consumers browse Reddit for.

        Given that Reddit relies on prosumers like them for 100% of its value, that would be a huge blow.

    • @meisme@beehaw.org
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      12 years ago

      I’d be surprised if Reddit even lost 5%. The reality is that the vast majority couldn’t care less and the people that will leave are a rounding error as far as Reddit is concerned.

    • @Riyria@lemmy.ml
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      82 years ago

      I get ads for some creepy ass christian cult. I’m an atheist, I’m subbed to the atheist subreddit and exjw subreddit but those are the only subreddits that ever even mention religion to me. Shit is horrible to see any time I open up reddit.

    • @XLRV@lemmy.ml
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      52 years ago

      That’s really disgusting, looks like any of those shitty social media app, I’m glad I’m on Lemmy now.

  • @Stoneblackdog@beehaw.org
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    132 years ago

    Reddit is going to get more desperate now that they are going public. And all of this is before that, can’t imagine what they’ll do with shareholders.

    • @FaceDeer@lemmy.ml
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      42 years ago

      The only hope I have for Reddit - and it’s a vain one, I fully recognize - is that after shareholders buy it they might put a board of directors in place who go “hey, our userbase is bleeding profusely and Reddit alternatives are flourishing, maybe we should do something to staunch that if we want this thing to retain any value.”

      The current owners evidently don’t believe that, so an IPO that swaps them out is the only option.

  • @lixus98@beehaw.org
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    112 years ago

    This is incredible, reddit will become unusable with all those ads everywhere, it will effectively kill all the discussion that they are trying to sell in that article.

  • @Bulletdust@lemmy.ml
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    102 years ago

    If yet another platform wants to treat me as a consumerised cash cow, I say screw that platform. With the economy the way it is, I can’t afford the products/services being peddled anyway.

  • loathsome dongeater
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    52 years ago

    These updates will uplevel the search-and-discover experience for both brands and our users by tapping into our differentiated value as a hub for actionable conversation

    I am a bit slow but what does this even mean? Looks like corporate speak cranked up to 11.

    • @corsicanguppy@lemmy.ml
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      32 years ago

      corporate speak cranked up to 11.

      Hardly! My old boss wrote to the group that we should “effort to action these asks on the spends” and I realized he was one of them now.

      But ‘uplevel’ is wonderfully stupid and you do have a solid argument.

      • qprimed
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        32 years ago

        you saw it. you recognized it for the crap it was. you have seen the hive consume one and have exfiltrated this info to us. there is hope.