This has to be the idea of the century

  • @simple@lemm.ee
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    1027 months ago

    If they did this from the start it might’ve sounded fine, but now it just feels like they’re trend-chasing after Apple Intelligence…

  • Quicky
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    7 months ago

    No interest in Windows at all, but Copilot is actually a great name for what the product is supposed to be/being marketed as. Windows Intelligence sounds like a return to the very old-school long-winded style of Microsoft branding.

    • @illi@lemm.ee
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      237 months ago

      Agreed, Copilot was one of if not the best named AI I think. Why they would want to rebrand it to something so bland so quickly is beyond me

    • @rtxn@lemmy.world
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      7 months ago

      The virgin .NET:

      Thread.CurrentThread.CurrentCulture = System.Globalization.CultureInfo.InvariantCulture;
      Thread.CurrentThread.CurrentUICulture = System.Globalization.CultureInfo.InvariantCulture;
      

      The chad POSIX: LANG=C

      • Balder
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        37 months ago

        lol I didn’t think like that at first, but now it’ll stay in my mind.

        • @Omega_Jimes@lemmy.ca
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          47 months ago

          Just so I’m the first one to utter the phrase:

          "We have credible reports from Windows Intelligence that a crime has been committed, your computer is going to restart. "

  • @baatliwala@lemmy.world
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    407 months ago

    Copilot is fantastic branding tbh. It’s like the MBAs want change for the sake of keeping their jobs.

    • @TheGrandNagus@lemmy.world
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      7 months ago

      For real.

      I dislike Copilot with a burning passion, but I can’t deny it’s an amazing name. Because that’s what AI in an OS should be.

      A copilot. One that will take over and help me do things, especially tedious things like offline translation, better screen reader functionality for the blind, better speech recognition and synthesis, etc.

      Of course that’s not what MS is doing, they’re doing it to shove gimmicks down our throat and to scoop up data en masse.

      Windows Intelligence is just… Ugh. Do they not get that Apple Intelligence, while still being a bit of a rubbish name, at least works because it still can be shortened to AI?

    • @njordomir@lemmy.world
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      107 months ago

      I agree. In a vacuum, Copilot is a good name, potentially S tier. Too bad they shoved it in everyone’s face and made us all hate it. Now they have to rebrand and hope we don’t hate that too. Spoiler, we will.

      • @weeeeum@lemmy.world
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        37 months ago

        Don’t even know why they think rebranding it will work

        People aren’t stupid. Referring to shit with another word doesnt make it any less gross.

        • @WhyJiffie@sh.itjust.works
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          7 months ago

          don’t fool yourself. people still don’t know how to install windows. consider the outside world, not just our echo chamber

  • @Why9@lemmy.world
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    327 months ago

    It’s such a dumb name, that it makes me genuinely furious there there are people out there who have lied and impostered their way into positions where they can make such decisions, while having absolutely no clue at all what they’re even doing in the building.

    Apple intelligence makes sense, because the abbreviation is AI. Pretty smart and simple if you think about it.

    But Copilot is the kind of name Apple would choose for its product. Things like centre stage, launchpad, facetime… They’re all very descriptive and cool sounding names of their software products. Copilot is a great name that they’re throwing away along with Cortana because their crappy practices are crappy.

    • nawa
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      27 months ago

      And also, isn’t Copilot in other MS products besides Windows as well? Even if not now, it could be in the future. This naming would make it limiting to expand.

      • @pound_heap@lemm.ee
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        27 months ago

        Microsoft is famous for nonsensical product and feature renamings. There is Microsoft 365 Copilot in their enterprise offerings, which integrates well with Copilot in Windows. And there is a tool to build your own Copilots with customized logic and data sources.

    • yeehaw
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      47 months ago

      Or artificial intelligence explorer. AIE for short. And give it a blue icon of an E or something.

    • @T156@lemmy.world
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      47 months ago

      Or reprise their old assistants from XP.

      At least a “computer Wizard” would make them stand out compared to ChatGPT in a funny box.

  • @kalleboo@lemmy.world
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    277 months ago

    Microsoft try not to copy everything Apple does challenge: Impossible

    At least “Apple Intelligence” is cute because the initials for it are A.I.

  • Tux
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    237 months ago

    Its still the same PR nightmare and no one wants your AI crapware Micro$oft!

    • Jack
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      77 months ago

      Yeah I love that it’s just a shitty product, but no, go on try fixing it with ✨ rebranding ✨

      This is not only for Microsoft, AI is overhyped as a whole.

  • @TORFdot0@lemmy.world
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    197 months ago

    Just get the confusing branding over with and call it “Intelligence for Windows Live Business Premium”

  • Optional
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    137 months ago

    Wow where’d they get that jenius branding idea, I wonder.

    Microsoft. Never changes.

  • @thejml@lemm.ee
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    117 months ago

    Ooh, can I use that App that used to be Remote Desktop and then they renamed it, hmm, what did they call it… oh right “Windows App”