TL;DR:
Pilot Project Conclusion: The Swiss Federal Chancellery’s Mastodon instance pilot project, launched in September 2023, has ended as the conditions for continuation were not met.
Low Engagement: The six official accounts on Mastodon had around 3500 followers in total, with low engagement rates compared to other platforms like X and Instagram.
User Decline: The number of active Mastodon users globally is decreasing, contributing to the decision to end the project.
Closure: The social.admin.ch instance will be closed at the end of the month.
Article translated in English :
Confederation closes its Mastodon instance
Bern, 25.09.2024 - Since September 2023, the Federal Chancellery has been operating a Mastodon instance for the federal administration. The pilot project, limited to one year, ends today as the conditions for its continuation have not been met.
As part of their statutory information mandate, the Federal Council and the federal administration have also been communicating on social media for many years and are constantly examining whether platforms not used until now are eligible.
In September 2023, the Conference of Federal Information Services decided to launch a pilot project on the decentralised Mastodon platform. The Federal Chancellery then opened the social.admin.ch instance, on which members of the Federal Council and departments could manage official accounts. The pilot project was limited to one year.
Mastodon has useful features for government communication. Thanks to its decentralised organisation, the platform is not subject to the control of a single company or to any state censorship. Its source code is open, it complies with data protection and is not driven by algorithms.
Too few active users
On the social.admin.ch instance, three departments managed five accounts, and the Federal Chancellery managed one account for the entire Federal Council. The six accounts of the Confederation had around 3,500 subscribers in total.
On platforms such as X or Instagram, the Federal Council and the Federal Administration reach many more subscribers with comparable accounts. In addition, the contributions of the Mastodon accounts of the Federal Council and the Federal Administration have rather low engagement rates (likes, shares, comments). Finally, the number of active users of Mastodon worldwide is once again falling.
The Conference of Information Services of the Confederation therefore considers that the conditions for continuing the pilot project have not been met, and activities on the Mastodon accounts of the Federal Council and the federal administration are suspended as of today. The social.admin.ch instance will be closed at the end of the month.
Mastodon use in on a decline? What a shame. I personally dislike the format but then again I barely used Twitter.
9 out of 10 porn bots prefer X
It has had a huge increase according to the statistics. I wonder where they are getting their numbers from. Both fedidb and other sources say the number of users are only going up.
Yeah it’s no wonder as Bluesky seems to work better as an alternative.
Bluesky seems to work better as an alternative.
Until they run out of VC money.
Then the enshittification happens, to pay the bills.
Yeah, not unlikely. Can’t truly know ahead of time of course, but it feels like that would eventually happen. I wish governments in particular had jumped harder onto Mastodon, slowly moving attention there.
But it’s probably also difficult to justify, because from their perspective it’s just one “someone else’s solution” vs another. They’d have to first make their own twitter like fediverse software I bet.
Better in what way? Format wise? Does it have better apps?
No I mean it seems to work better as an alternative. Quite a few smaller companies, content creators and so on I want to see enws from are on there, so it somehow seems to work better for them. 🤷♀️
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Bluesky is federated right? You will still have to check what the host allows. I get the impression the only reason there are more normies is because of the celebrity of Jack Dorsey.
could be federated, but it is not. As of now it is just twitter 2.0
I think the so-called KPIs (Key Performance Indicators) are a major problem of our time, because they are often defined incorrectly or misunderstood. All too often, decision-makers seem to think that the pure number of followers, for example, or engagement metrics such as likes would indicate that an account or post is successful. However, this is often not the case when other important metrics are taken into account. In e-commerce, for example, a large number of followers or high engagement figures in themselves mean nothing at all: it is not uncommon for e-commerce companies to invest a lot of money in social media management and for the KPIs of their accounts to rise accordingly - but still not sell anything via this channel (that means that the investment is not worth it, of course, because the costs are disproportionate to the sales generated; the ROI is often not good at all). I think a similar situation can be assumed for many science accounts on Mastodon, for example. Although the number of followers maybe not very high here because there are less active useres, the quality of comments can still be a lot higher. But unfortunately this cannot be quantified, or at least not easily. I therefore think that everyone should first think about what they want to achieve with their social media accounts. It then makes sense to define suitable KPIs instead of being impressed by what can be considered an indicator of success elsewhere and in a completely different context.
They all fall for turning KPIs into goals. When KPI become targets, they stop being KPIs. They often forget that KPIs are supposed to be used for informing the evaluation of desired outcomes, they aren’t outcomes on themselves. At most they could be activitie’s outputs. There are also many more stats and information that can feed the evaluation of outcomes that aren’t KPIs, and qualitative evaluations are most definitely a must.
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The irony is that all it would take is one high profile person or a nation state to commit to using Mastodon, and slowly you would see the numbers start to increase.
Um, nope.
George Takei is on Mastodon. I’ve yet to see masses of Trekkies piling into Mastodon.
Greta Thunberg is on Mastodon. There has never been a huge influx of FFF members. Or Zoomers, for that matter.
The Dutch government has its own instance. The Federal German government has its own instance. Doesn’t lure anyone into the Fediverse.
Mastodon is too hard for common folks and still miss some functionality. It is unfortunate none has forked it yet into something better and mastodon keeps being the largest platform by a far amount.
The Fediverse is not only Lemmy and Mastodon. Even the microblogging side is not only Mastodon.
Mastodon itself has a whole bunch of forks such as Ecko, Hometown and the very popular Glitch.
There’s also Pleroma with its probably even more popular fork Akkoma.
There’s Misskey with literally dozens of forks, including but not limited to Firefish (formerly Calckey), Iceshrimp (its rewrite Iceshrimp.NET won’t be a fork anymore, though), Sharkey, CherryPick, Catodon etc. etc.
If you want something with more power, something that’s much more like Facebook, there’s Friendica and has been since 2010.
If you want something with vastly more power, think Facebook meets WordPress meets Google Cloud Services meets Fandom etc., there’s Hubzilla. Whenever someone thinks “the Fediverse” needs to introduce a certain new feature just because Mastodon doesn’t have it, chances are Hubzilla has had it for longer than Mastodon has even been around.
And so forth.
I know all those projects (I host akkoma, besides this lemmy instance) but still my point stands, everyone new to the fediverse will first get in touch with mastodon and its bad design because it is by FAR the most popular platform.
Maybe they should have done a better job talking about mastodon
Yeah… If your government is so poorly implemented you can’t even maintain a mastodon instance, you probably have bigger problems…
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Sad but unfortunately fairly justified. Hard to justify spending public money on 3,500 users.
How much funding does a single software instance serving 3500 users really require? I could probably run it off my desktop.
When you’re a government, you need a little more process to ensure things are done well (moderation, security, …). Even something simple like that could take valuable time from quite a few people.
You do. But the point stands, on the scale of a govt budget, having a single full time employee (and even that is honestly overkill) is a drop in the ocean.
J’ai quand même l’impression qu’ils auraient pu prévenir avant de prendre leur décision. Ça aurait encouragé les gens à suivre le compte, et aurait pu montrer la réactivité plus organique du Fedivers par rapport aux réseaux sociaux corporate
The six accounts of the Confederation had around 3,500 subscribers in total. Seriously, what did they expect?
As many followers as they’ve built up in the Birdcage? With maybe 1% of users altogether? In a much shorter timespan?
And by running the accounts as pure shoutboxes with no interaction with replies that could just as well be unmarked crossposter bots?
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LOL, like I write a same comment I got deleted on Fediverse but it lives well on Instagram and X? The arbitrary standard for the censorship in Fediverse is extremely bad.
Better a moderation system that has a few false positives than a system that allows nazi and fascist accounts to flourish.
This sounds like Chinese Communist Party :)
You seriously think there’s something wrong with not allowing Nazi and Fascist content on a social media site? You think we should allow a platform for those fucks?
If you run your own server (like a country would in this case) you’re the one deciding whether things are allowed to be posted. Of course that doesn’t stop other people from blocking you. But the whole idea is as a sovereign country a private corporation shouldn’t have a say over which posts are seen.
You can always make your own instance and moderate your own comments.
Be aware that no one is forced to keep federated with your instance.
It is telling that you consider moderation “censorship”
For something to be deleted on the fediverse you would need to have no instance and no followers lol
