Roku is exploring ways to show consumers ads on its TVs even when they are not using its streaming platform: The company has been looking into injecting ads into the video feeds of third-party devices connected to its TVs, according to a recent patent filing.

This way, when an owner of a Roku TV takes a short break from playing a game on their Xbox, or streaming something on an Apple TV device connected to the TV set, Roku would use that break to show ads. Roku engineers have even explored ways to figure out what the consumer is doing with their TV-connected device in order to display relevant advertising.

  • m-p{3}
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    4881 year ago

    Any company trying to use the HDMI-CEC protocol in such a subversive manner should lose their license to the HDMI standard IMO.

    • Midnight Wolf
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      881 year ago

      The bastards that control the hdmi standard: yeah!

      Roku: 💰

      Bastards: actually no

      • @SmoothLiquidation@lemmy.world
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        201 year ago

        I’m mad that they did their broken implementation of sending control codes between devices that never works. I have to disable it on everything so that the correct input gets set.

        And then they are killing the universal remote industry so there is nothing to replace it with.

    • @Jimmycakes@lemmy.world
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      171 year ago

      You know HDMI is not some big secret they can use it without the license and ship from overseas like 90% of shit shipped from China.

      • m-p{3}
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        1 year ago

        For cheap gizmos I can see a chinese seller getting away with it (rebranding under another weird name like AWOYO or something, in a sea of identical devices under different brand names), but not a large business like Roku.

        • @halva@discuss.tchncs.de
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          121 year ago

          Funnily enough, Flipper did exactly that and the Zero is still doing fine. It’s a loophole, but it does seem to be working fine-ish.

          HDMI Forum have instead resorted to taking GPU manufacturers hostage because they don’t want any specs leaking, that’s why AMD were denied being allowed to support latest HDMI in their free Linux drivers.

      • @frezik@midwest.social
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        1 year ago

        That only works if you’re headquartered in China.

        Not that the HDMI Fourm will stop them, anyway. More likely, the companies involved will want to license Roku’s patent.

  • @RunningInRVA@lemmy.world
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    2371 year ago

    Imagine being the guy working on this and how much you hate yourself anytime somebody asks you what you are working on.

    • @jg1i@lemmy.world
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      391 year ago

      Unfortunately, I bet these guys don’t care. I used to work at a company you might have products from and I would constantly hear “Hey, we’re a business” as an excuse to degrade the user experience. :(

    • @RageAgainstTheRich@lemmy.world
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      251 year ago

      I remember having an argument with my teacher in college about this. He asked us what we would do if we were asked to code something that could be used for things you personally don’t agree with such as the government using tools to “help” but also remove peoples privacy. Or corporations being able to show you more ads. I told him i would refuse. And he said that it would be my job though and sometimes you have to do things you don’t like. So i told him i would quit. And for some reason he could not really comprehend that and we got into an argument.

      • archomrade [he/him]
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        291 year ago

        You were talking to a teacher who probably couldn’t afford to pay rent if he ever quit his job.

      • @acr515@lemmy.world
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        161 year ago

        To be fair, most people I know don’t have the financial flexibility to quit their job if they’re asked by their boss to do something objectionable

    • @datelmd5sum@lemmy.world
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      151 year ago

      We had to listen this C-level guy give a speech how good the last couple of years have been. We’ve increased the price of services by 50% and the amount of useless upsell shit we push to people has gone up as well. While our wages are still the same and people are getting laid off constantly. But I need food and shit.

    • TragicNotCute
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      151 year ago

      “Yeah, I know it’s shitty, but it pays the bills 🤷🏻‍♂️”

    • @Hamartiogonic@sopuli.xyz
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      11 year ago

      I recall watching a defcon speech given by someone who used to make malware. He opened the speech by apologizing and saying that he knows that he will burn in hell.

      • Pumpkin Escobar
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        251 year ago

        I like that. If there was a site that did like The Razzies for movies but for technology enshitification, I would definitely watch, and probably follow a blog if it was done well

    • Ghostalmedia
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      201 year ago

      Roku has always been a shitty company that wants to monetize everything. People are finally waking up. How many of us have a Roku remote that advertises a useless or bankrupt streaming service?

      • @jaybone@lemmy.world
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        131 year ago

        I know I’m old, but I miss having numbers on my remote.

        Now I have a “sling” and a “crackle” button. 🙁

        • Ghostalmedia
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          61 year ago

          Yeah, I do miss being able to quickly type a code to jump to a known broadcaster. Opening up a menu is slower than jumping direct to said thing.

          The Roku buttons solves that a little bit, but there is only 4, you can’t change them, and they prioritize featuring whoever pays up.

  • @Ultragigagigantic@lemmy.world
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    1331 year ago

    "People are taking the piss out of you everyday. They butt into your life, take a cheap shot at you and then disappear. They leer at you from tall buildings and make you feel small. They make flippant comments from buses that imply you’re not sexy enough and that all the fun is happening somewhere else. They are on TV making your girlfriend feel inadequate. They have access to the most sophisticated technology the world has ever seen and they bully you with it. They are The Advertisers and they are laughing at you.

    You, however, are forbidden to touch them. Trademarks, intellectual property rights and copyright law mean advertisers can say what they like wherever they like with total impunity.

    Fuck that. Any advert in a public space that gives you no choice whether you see it or not is yours. It’s yours to take, re-arrange and re-use. You can do whatever you like with it. Asking for permission is like asking to keep a rock someone just threw at your head.

    You owe the companies nothing. Less than nothing, you especially don’t owe them any courtesy. They owe you. They have re-arranged the world to put themselves in front of you. They never asked for your permission, don’t even start asking for theirs."

    – Banksy

  • @Got_Bent@lemmy.world
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    1 year ago

    How the fuck can an economy that’s almost nothing but advertisements sustain itself for any period of time? It feels like forcing more and more ads is the only thing anybody does for money anymore.

    • @untorquer@lemmy.world
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      1 year ago

      Big economy, long time to fall. See example: rome or whatever.

      They’re not even going to profit so much off the ads as they will having a new way to distribute them. Even then its, “line go up this quarter”, not “what if sales go down due to this?”. They’ll license it out to every offer company who needs it for line go up.

    • Billiam
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      71 year ago

      Wait until someone invents a bot/AI script that watches ads for you. Then the whole “ads everywhere” will either implode or it’ll trigger a war between AI ad makers and AI ad watchers

      Either way, it’ll be entertaining.

      • Draconic NEO
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        11 year ago

        They already have that it’s called click fraud or automated ad clicking, mostly though it’s websites that earned money from advertisers who engage in this, as a sleazy way of making more money.

        Though if you want to partake in it there are ad blocking extensions that also do it. It’s not perfect but it is quite damaging to the advertising industry.

        • Billiam
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          11 year ago

          I’ve been using AdNauseam for several years already!

  • @InvaderDJ@lemmy.world
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    681 year ago

    If Roku actually does this I would definitely never use them again. Completely asinine behavior. Especially because most people aren’t even using stand alone boxes with their smart TVs.

    • @BassTurd@lemmy.world
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      241 year ago

      I would get rid of my old Roku that I’m sure is too old for this tech and urge everyone I know to never buy anything Roku, and if they did, I would lambast them every opportunity I could.

      • @Kalysta@lemm.ee
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        21 year ago

        Our tv turned out to be a roku tv. When we bought it this wasn’t advertised well. Which feels on brand right now.

    • @jkrtn@lemmy.ml
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      181 year ago

      I will never buy a Roku device because of that forced arbitration stunt. We can add the fact that they are even considering this to the list of reasons.

      • @Marleyinoc@lemmy.world
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        181 year ago

        Yeah, Roku must be on its last legs with the crap they’re pulling. All of this says to me: don’t buy Roku.

      • @sugar_in_your_tea@sh.itjust.works
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        1 year ago

        To be fair, a lot of companies are doing the forced arbitration nonsense. I just bailed on Vultr (VPS host) for doing the TOS update nonsense (undismissable pop-up, must accept to access account), and I’ve been looking for an alternative and every one I’ve checked has that forced arbitration nonsense in their TOS. Some let you opt out, but you need to send a letter or email to do so.

        So instead of dealing with that, I’m actively looking for ways to avoid using any type of service with forced arbitration. I’m upgrading my NAS to support hosting my things, I’m trying to find VPNs that offer a fixed public address so I can expose services behind my NAT, etc. It’s incredibly frustrating because it’s literally everywhere now…

  • @freebee@sh.itjust.works
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    651 year ago

    Imagine a world where talented engineers would put their minds to work for solving big problems instead of … I’m not sure wtf this is.

    • @grue@lemmy.world
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      11 year ago

      This just goes to show how “engineering ethics” course requirements are extremely underrated (and how engineering ethics courses themselves don’t go far enough).

    • BlanketsWithSmallpox
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      -21 year ago

      You underestimate how many talented people are in the world. I get that being on Lemmy for so long though lol.

  • @flop_leash_973@lemmy.world
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    591 year ago

    It seems like so long that Roku was not a horrible company. Simple little box for a good price with a small static ad on the home screen to make money.

    Seems like a lifetime ago.

    • Jesus
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      141 year ago

      I mean, there was always this bullshit.

      • @Aasikki@sopuli.xyz
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        111 year ago

        And those have taken over all the damn tv remotes. I designed and 3D printed a replacement faceplate for my Samsung tv’s remote that hides them, out of retaliation (they were in a spot where I accidentally hit the netflix button when trying to pause what I was watching, which was annoying af).

        • Jesus
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          11 year ago

          Yeah, just saying Roku is has been the worst offender of this. Other manufacturers restricted these promotional buttons to streaming services that have large user bases. Roku sells those buttons to anyone who pays enough, and their remotes famously feature services that people don’t care about.

    • Final Remix
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      -31 year ago

      That little box even got a recent update that lets you ban certain ads by hitting *.

  • @skozzii@lemmy.ca
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    1 year ago

    “Wow, this Roku TV is so cheap!”

    Your selling your privacy and basically leasing the disposable tv.

      • Rob T Firefly
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        101 year ago

        Good luck finding an affordable “dumb” TV. They’re just computer monitors and they cost a hell of a lot more at TV size than most people are able to spend. The smart TVs are so cheap because they are subsidized by the shit vendors paying the manufacturer to load their malware in front of your eyes.

    • @daniyeg@lemmy.ml
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      51 year ago

      Roku is a pioneer in most of this crap but don’t be fooled to think that only cheap stuff is gonna have these and that somehow you are safe if you spend a lot on your TV. as it turns out high end and average TV producers would also like to squeeze the tiniest profit margins out of their consumers and if they could get away with it they would do the same.

      in fact nowadays most TVs regardless of price are actually collecting and selling your data and in the best case it’s an opt out option in the worst possible place in the menu.

  • @Hootz@lemmy.ca
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    541 year ago

    I wish a pox on these capitalist pigs.

    Every day I get a step closer to dropping all this trash, going back to piracy.

      • @Hootz@lemmy.ca
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        71 year ago

        Slowly but surely, we dropped Amazon, Netflix, and a few other services so far. My goal once I have free time is to setup a plex server so my parents can partake aswell.

        Probably the only thing that won’t get cancelled is YouTube as it provides to many benfits even as the cost goes up when split across 3 households

        • @evranch@lemmy.ca
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          71 year ago

          I’m surprised that of all the services you would pay for YouTube, as I’ve never considered it. What advantages does a paid subscription have over uBlock/Sponsorblock?

          • @Hootz@lemmy.ca
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            11 year ago

            The ability to download and use YouTube music with my screen off and the lack of ads on videos I watch on YouTube all the while still supporting the creators.

            I think the $25 a month is worth it when I don’t gotta worry about anything. Plus split that over 7 people and it’s cheaper than Spotify.

            • @evranch@lemmy.ca
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              21 year ago

              Thanks, I can see how it works out with a 7 way split and a service that “just works”.

              I still run an old version of Vanced for screen off radio style music in my truck, though I mostly stream from my own collection now with Ampache/Ultrasonic. I’ve done a ton of ripping lately with Zotify, it pulls down whole albums and discographies from Spotify in decent quality, and combined with Beets everything gets tagged perfectly.

              With the recent price increases in streaming services lately I’ve been concerned about the long term survival of the industry, and figured it was time to start rebuilding my own music library.

                • @melpomenesclevage@lemm.ee
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                  1 year ago

                  Mmmmmmm too many alternatives on desktop, and their integration of media collections isnt as good/extant, so I didn’t mention, but oh my god the android version is such a perfect fucking app. One of those things that reminds me not everything has to be shit.

        • Anas
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          71 year ago

          I would recommend Jellyfin instead of Plex, it does basically the same thing but it’s open source and way less bloated

        • @Ginger666@lemmy.world
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          11 year ago

          You don’t have to pay for YouTube revanced. There are also versions of it for PC.

          Anyone know a good alternative to amazon? I fucking hate them so much, they have fucked me over countless times, but I keep crawling back…

        • @corsicanguppy@lemmy.ca
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          -91 year ago

          partake aswell

          “Aswell” isn’t a word. Are you using to suggest someone’s riding a swell, like on the water? Are you saying something’s inflamed?

    • @dustyData@lemmy.world
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      21 year ago

      No, no. The waiver was because they lost millions of people personal data to hackers and scammers. Entirely different fuckup.