Google Just Disabled Cookies for 30 Million Chrome Users. Here’s How to Tell If You’re One of Them | It’s the beginning of the end in Google’s plan to kill cookies forever::It’s the beginning of the end in Google’s plan to kill cookies forever.

  • @Substance_P@lemmy.world
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    1 year ago

    Not really a win for the casual web user - What Google will stop doing is selling web ads targeted to individual users’ browsing habits, and its Chrome browser will no longer allow cookies that collect that data for the means of selling to third party advertisers.

    Meanwhile, Google will still track and target users on mobile devices, and it will still target ads to users based on their behavior on its own platforms, which make up the majority of its revenue and won’t be affected by the change.

    Ad companies that rely on cookies will simply have to find another way to target users.

    • @CaptainSpaceman@lemmy.world
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      441 year ago

      Ad companies that rely on cookies will simply have to find another way to target users.

      Aka pay google instead of getting that info for free

    • @Buffalox@lemmy.world
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      341 year ago

      that sounds a lot like unfair competition, to a degree that it is highly illegal in most countries.

    • Avid Amoeba
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      1 year ago

      Well that decreases the total tracking Chrome web users would be exposed to. Google would track the same, third parties would track less. If third party ad networks weren’t total pieces of shit that leak private data all over the place including to data brokers, I’d have a bigger problem with it. Right now, in a sort of a fucked up way, it’s a net positive.

  • macgyver's nick name
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    411 year ago

    Google should not be setting standards on something that is supposed to be open. Google should be getting dismantled and divided into individual companies that would fail without the surveillance apparatus that is the real product, which is why it will never happen and why they’re given unchecked power

    • Madis
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      31 year ago

      Google is not the only browser vendor trying to kill third party cookies.

      • DacoTaco
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        21 year ago

        Go on. Who else is?
        Firefox has protections in place to put them in containers, and users can block them if they choose but neither is killing them.

        Let alone kill them to replace it with your own worse system lol

          • DacoTaco
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            1 year ago

            Brave is chromium, so that doesnt count lol.
            But huh, TIL.
            Nice to see that safari and firefox already had plans to fully block them. Im kinda scared of websites breaking as in my current firefox setup, that blocks 3th party cookies, things like teams are broken already without an exception so im sure this will block a lot of shit. Thats good, but oh shit…

  • @Kethal@lemmy.world
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    251 year ago

    Firefox did this 4 years ago and didn’t replace them with an alternative tracking method.

  • @Lutra@lemmy.world
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    11 year ago

    Sure is nice of Google to change things for the better of the world. I’m sure they stand to gain nothing from this. < /sarcasm>