Who calls it that - if it’s a spade, it’s a spade.
From memory a paper launch used to mean something that only existed on paper / a press launch; where no consumer could purchase the product. Considering stock quantities that GN has sourced for the US it’s near enough a paper launch.
“paper launch” refers to a shortage of cards available on release-- many who waited in line left with purchase vouchers instead of hardware.
article doesn’t mention who calls it that or who coined the term.
The term paper launch has been kicking around for a while now.
https://www.urbandictionary.com/define.php?term=paper launch
Who calls it that - if it’s a spade, it’s a spade.
From memory a paper launch used to mean something that only existed on paper / a press launch; where no consumer could purchase the product. Considering stock quantities that GN has sourced for the US it’s near enough a paper launch.