1984 was partly about how consent is manufactured using language. It’s a reality that the powerful systems exploit every single day very effectively to drive us towards extinction so the lines keep going up.

There’s nothing wrong with using those tools for good. Too many leftists are so concerned with the substance of the message that they forget how important the presentation is. I’m sure a lot of people think it shouldn’t be important, but because we’re social animals and not analytical engines of pure reason, it does matter.