AI-created “virtual influencers” are stealing business from humans::Brands are turning to hyper-realistic, AI-generated influencers for promotions.

  • @the_q@lemmy.world
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    1751 year ago

    Oh no. People who use their good looks to push lifestyles that are unattainable are suffering the smallest bit of inconvenience. Oh no.

        • @afraid_of_zombies@lemmy.world
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          91 year ago

          And? Go ahead and automate my job. I will find something else to do with my life. Good luck btw my work is a bit more complicated than pretending to be famous and harassing restaurants for free food until I am 30 fat or both.

            • aicse
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              71 year ago

              Who are those “they” always refered? Isn’t it that the humanity is doing all for this?

              • @TwilightVulpine@lemmy.world
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                41 year ago

                The “they” are the wealthy executives and investors doing whatever they can to optimize every single penny into their pockets

                In a way it is “the humanity doing it to themselves”, but they sure aren’t asking the average worker how they feel about it, or letting them have any easier time because of it. If enough work is automated, they’d rather fire people and have one person work for two while the second person starves.

            • @afraid_of_zombies@lemmy.world
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              11 year ago

              Cool. So it’s been 8 hours. How far have “they” progressed? Do I still have to go to work on Tuesday?

              Sorry the influencer you follow can’t get free stuff anymore.

    • @Paddzr@lemmy.world
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      51 year ago

      Or they’re just not good enough and there are prettier ones out there? God forbis Rachel’s only fans isn’t top because maybe she’s not that good at showing her pussy? Like anything in life, competition is a bitch.

  • @phoneymouse@lemmy.world
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    1 year ago

    I prefer to think of it as leveling the playing field. You don’t have to be a 20 year old woman with the right face and body ratios to be an instagram model anymore. Anyone can! Seems like true equality to me.

  • @CheeseNoodle@lemmy.world
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    501 year ago

    Wasn’t there a social media website that did a massive bot purge a while ago and most influencers found out that like 90+% of their audiences were actually bots anyway? sounds like this is just a logical conclusion and the rest of us can get on with our lives while bots entertain bots.

        • @TwilightVulpine@lemmy.world
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          41 year ago

          Even doctors are liable to be replaced by AI. I don’t know what counts as “something of value to society” to you, and frankly that’s the sort of argument that is never worth having. But generally speaking, it doesn’t get much more valuable for society than doctors.

          • @meat_popsicle@sh.itjust.works
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            21 year ago

            If an AI can outperform a human doctor, isn’t that a good thing? We should always strive to improve survival for patients - it’s not about doctors jobs but patient survival and long term health outcomes.

            I would love for doctors to become AI if the AI improves our growing health inequities and inequalities.

            • @TwilightVulpine@lemmy.world
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              21 year ago

              Part of the issue is that this rush to transition to AI is not done to increase quality of work, but to sav time and costs. If the point was to improve the treatment, keeping a human doctor plus AI might result in better outcomes. But AI or no AI, a for-profit medical system won’t elliminate health inequalities.

              It’s also worth keeping in mind not all forms of work are actually enhanced by AI participation. Journalists aren’t aided by language models that regularly hallucinate false informations.

          • @clearleaf@lemmy.world
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            1 year ago

            Being a doctor would be a real job, but the only jobs I’ve seen actually getting replaced are things like clickbait content farms, scams, marketing, exploitive gambling-centric video games, and other such garbage. Unlike being a doctor it’s never been hard to shit that stuff out into the world. And since these neural networks aren’t actually that good, I’ll believe they can replace doctors when I see it.

              • @clearleaf@lemmy.world
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                11 year ago

                I’ve seen some pretty interesting images and some funny text but nothing that amounts to a big enough vision that it’s something cohesive like a complete movie or a book. I’ve seen Joel Haver videos but those aren’t made by pushing a button and getting a video.

    • @tinkeringidiot@lemmy.world
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      241 year ago

      If you only do the easy part, then yes that’s infinitely replaceable. Being a pretty face is exactly that, and AI can do that all day long.

      Being actually entertaining and engaging, though, is a different story, and AI is struggling to pick that up. And of course teams of corporate marketers continually fail at this.

      But yes, the “job” of “being attractive on the internet” can now be outsourced to machines.

      • @BigPotato@lemmy.world
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        11 year ago

        Right, but for corporations once you mention the lack of risk that your AI influencer will rape some kids or turn out to be something equally horrible the equation becomes infinitely skewed in the AI’s favor.

        So, what I’m saying is, rule34 people gotta get to work making all those AI do horrible things and we’ll be back to expecting our brand shills to have a heartbeat.

    • @BrianTheeBiscuiteer@lemmy.world
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      1 year ago

      AI is improving by leaps and bounds. I’ve fiddled with Stable Diffusion for over a year and I’ve seen it go from mostly random, highly deformed, blurry Polaroid quality images to high def, lifelike, in almost any pose imaginable images. And the same improvement goes for non-photo quality images too. Highly-skilled illustrators with degrees are mostly fucked. This whole “but I’m so much more efficient” argument doesn’t hold water in our economy. Producing 3X more doesn’t mean people consume 3X more, it means you’re 3X overstaffed.

      Now for streamers and influencers I’ll admit some of them have cardboard personalities and are easily replaced. Someone like JSE (I don’t watch much so sorry if my references are dated) is a little more animated than average so that’s gonna be harder to replicate, but does it need to be replicated in order to steal views? Jack is one man and he can’t stream 24x7 and many would prefer an “always on” streamer to someone with better content but available intermittently.

      Hell, look at Amazon. It used to be filled with name brand products that you could rely upon because reputations were at stake. Now it’s an endless sea of cloned and relabeled products that are between decent and total crap, but is that hurting Amazon’s bottom line? Nope. The stuff is crap but it’s cheap, readily available, and it arrives in 24 hours. Who needs quality???

      TL;DR - AI doesn’t need to be good, it needs to be good enough, and when it breaches that threshold you’ll see quality content creators go into overdrive to keep up or pack it in because the effort is no longer worth the payout.

    • @UnderpantsWeevil@lemmy.world
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      51 year ago

      So much of the job is face tuned and post-productioned anyway. And what are you even doing? Unboxing videos? Soy face in front of a sports car or a machine gun?

      The real job of the modern influencer isn’t sitting in front of a camera. It’s all the SEO and brown nosing and cross-posting to raise your brand profile.

      In a media economy where everything is online is it any wonder that an AI video in a feedback loop with a bunch of AI controlled bot “users” is going to max out on a platform that only knows how to reward these artificially manipulated metrics?

    • Pyr
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      91 year ago

      Even as a job it’s highly overpaid. Hardly any “work” or “skill” involved yet makes millions in some cases.

    • BargsimBoyz
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      11 year ago

      Are you a boomer?

      Just because you don’t like or understand something doesn’t mean it’s not a job. I think it’s a bit ridiculous myself but at end of day it’s no different to being a celebrity for whatever reason and it’s still a job.

      • vibinya
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        21 year ago

        It’s odd where people draw the line. It’s pretty much the same as previous generations fawning over radio personalities and all the Oprah’s and such. To me, modern influences are equivalent to radio/TV hosts - personalities which are paid to promote and market products and lifestyles. Just because there’s now more and more specific niches for them, doesn’t make them any less valuable in the people’s lives who enjoy them and their content.

      • @gravitas_deficiency@sh.itjust.works
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        11 year ago

        Nope: mid 30s, politically progressive, software engineer.

        I don’t like people who make a living off of simply “being famous” either - e.g. the kardashians.

        I understand exactly what an influencer is and does. I just don’t like what they do, because the vast majority of what successful influencers do is to aggressively perpetuate some of the worst aspects of social media, as well as rampant consumerism and unbounded capitalism in general.

  • @banneryear1868@lemmy.world
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    261 year ago

    People’s identities become fully commodified then a technology is invented to simulate it. Late stage capitalist dystopia things.

    • @Meowoem@sh.itjust.works
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      -31 year ago

      The thing is that I don’t really think anyone does, it’s a buzz word construed by traditional media to let them draw hate on to modern competition without admitting they’re even worse.

      Fit example Kim Kardashian is an influencer unless she’s on old media then she’s a celebrity, Hank Green is an influencer on tiktok but if was on traditional media he’s a science educator… None of these jobs are new it’s just that they’re not controlled by corporations to the same degree so the rich have invested some money in making you hate them.

    • @Huschke@lemmy.world
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      171 year ago

      For people like me that hadn’t heard bout the theory.

      “The dead Internet theory is an online conspiracy theory that asserts that the Internet now consists mainly of bot activity and automatically generated content that is manipulated by algorithmic curation, marginalizing organic human activity”

      https://en.wikipedia.org/wiki/Dead_Internet_theory

      • @wikibot@lemmy.worldB
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        101 year ago

        Here’s the summary for the wikipedia article you mentioned in your comment:

        The dead Internet theory is an online conspiracy theory that asserts that the Internet now consists mainly of bot activity and automatically generated content that is manipulated by algorithmic curation, marginalizing organic human activity. Proponents of the theory believe these bots are created intentionally to help manipulate algorithms and boost search results in order to ultimately manipulate consumers. Furthermore, some proponents of the theory accuse government agencies of using bots to manipulate public perception, stating "The U.S. government is engaging in an artificial intelligence powered gaslighting of the entire world population". The date given for this "death" was generally around 2016 or 2017.The theory has gained traction because much of the observed phenomena is grounded in quantifiable phenomena like increased bot traffic. However, the idea that it is a coordinated psyop has been described by Kaitlin Tiffany, staff writer at The Atlantic, as a "paranoid fantasy," even if there are legitimate criticisms involving bot traffic and the integrity of the internet.

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