The bourgeoisie in my country have pushed the euphemism of “working capital” as something that needs protection from wealth tax. By inseparably connecting capital with jobs, they push the narrative that you cannot tax wealth without removing jobs and consequently hurting the working class. They paid for research groups to prove this connection, but what their research actually showed was that wealth tax creates jobs due to incentivizing keeping profits within the companies they own. The audacity to think owning the means of production is a privilege they should enjoy special treatment to keep is beyond me, but even so, this type of rhetoric keeps gaining ground.

What is the propaganda they are pushing on you, and how can socialist policies prevail if reason loses to made up words changing the narrative?

  • @LoveSausage@lemmygrad.ml
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    92 years ago

    The Swedish word for employer used to be arbetsköpare , ie work buyer

    Today they rebranded it to arbetsgivare , or work giver. Fucking disgusting. And no one even think about it. Pointing it out is sometime an aha moment for some. Linguistics is a fuckin warzone.

    • @Urist@lemmy.mlOP
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      52 years ago

      On our side of the border “arbeidsgjevar” has been in use as far as I remember. I like “arbeidskjøpar” better too and will use it exclusively from now on. Thanks :)

  • @Hadriscus@lemm.ee
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    62 years ago

    That’s an excellent question and there are so many. The most recent and prevalent has to be “la valeur travail”, the work value or the work virtue I guess are closest -but it really is untranslatable because it is deliberately so fuzzy. The bourgeoisie is trying hard to turn it into a sort of national and personal pride, to sugarcoat labor until people are begging to be let in on it.

    • @Urist@lemmy.mlOP
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      42 years ago

      I think there is always something ominous about talking of grand qualities the populace should embody. Trying to spin wanting better work conditions and fair compensation to some kind of ungrateful immoral thing is equally bad.

  • @kureta@lemmy.ml
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    52 years ago

    I hate the word “content” and the title “content creator”. It emphasizes the platform/publisher as the actual product and implies anything on it is just interchangeable, vague filling. Is Steven King a content creator for Simon & Schuste?

  • @nicolasfields@lemmy.mlB
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    52 years ago

    Here in Mexico is very common for employers to ask us to “ponernos la camiseta” (put on the team jersey). I believe this has football connotations, but I thinks it means the same as taking one for the team. It is mostly used when the employer, manager, sr manager, etc. requests us to do more than we are paid for, e.g. to work longer hours, work on weekends, take on two people jobs, etc.

    • @Urist@lemmy.mlOP
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      32 years ago

      Always a team/family until you ask for a raise instead of them taking out extra profit.

    • @Urist@lemmy.mlOP
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      12 years ago

      Productivity and human worth is obviously dependent on someone being able to extract surplus value in form of a “day job”. /s