Most of the world’s biggest advertisers have stopped buying ads on Elon Musk’s X, exclusive new data shows::Musk and X CEO Linda Yaccarino have recently stated that most of the company’s top-spending advertisers from last year have returned.
just two of its clients had purchased ads on X last month. That was down from 31 brands in September last year,
This is a drop we have not seen before for any major advertising platform,
Come on Elon, you got this. 😜
Ebiquity said its analysis appears to contradict statements made by X CEO Linda Yaccarino
Yes that’s what I thought, a bit of reality distortion and gas lighting the public will surely solve this. 😋
Remarkable how much Elons tactics for the past few years remind me of Trump.Ebiquity said its analysis appears to contradict statements made by X CEO Linda Yaccarino
Yes that’s what I thought, a bit of reality distortion and gas lighting the public will surely solve this. 😋
Remarkable how much Elons tactics for the past few years remind me of Trump.I think it’s called lying
Does anyone else consider it plausible that flushing $44 billion is worth the cost if it removes that meddlesome social media platform that activists rely on to syndicate human rights abuses and document all the other terrible stuff that happens around the world?
There’s something way sketch about this entire narrative
Or, Elon Musk is just an idiot doing the same idiot things he’s always done.
Bingo.
That dick bag tried to rinse and repeat the same BS management strategy he used at a car company on a tech company and wouldn’t you know, it’s cratering right before or eyes.
Shocking.
Why can’t it be both? Maybe he’s a tool of someone, hell, he’s already a tool so 1/2 the work’s been done
This absolutely feels like a Hanlon’s razor type situation especially given what we have learned about Elon musk over the last 5 or so years. The whole evil genius shtick just doesn’t fly anymore. He’s an idiot who just happens to have made enough good or lucky business decisions in the past to get him where he is now.
It’s impossible to say what anything is worth to a person who can lose 44 billion dollars and still have so much money left that the next 10 generations of their lineage won’t ever have to work again.
It’s insane to think of that as a trivial amount of money, but musk could literally lose 99% of his money and it wouldn’t impact his life at all, except for his hobby of bankrupting corporations.
I don’t think so because another platform will pop up eventually. It’s too much money for a short term thing
It’s probably a combination. He considered buying it for reasons including the above. He didn’t intend to pay $44 billion or actually buy the company. He didn’t intend to ruin it.
That sounds like a “tomorrow” problem for short-term thinking autocratic assholes
Eventually could be a while, and during that time they don’t have to worry. Also, without it fully tanking and limping along, many will stay and have stayed. This removes the need for an immediate replacement and hurts the possible success of one as celebrities, companies, artists, etc can and do just stay on Twitter.
I don’t consider that plausible. I think must didn’t really want to buy Twitter but fucked up and was forced to.
I think sabotage was his intent all along
Except that seems exceptionally stupid, why in the world would he waste that much money to take down a platform that can and is already being replaced by competitors?
I think y’all are conspiracy crazy
I’m far from conspiracy land lol, just speculating
There are other social media platforms so I don’t really see it. I just think Musk is a narcissist, egotist and utter hypocrite whose big mouth and lack of due diligence compelled him to buy the platform. And it turns out he’s really terrible at running a social media platform.
For a lot of activists and oppressive governments, though, its all about like the short-term. If you get killed because of Twitters current bullshit or you can’t be as affective by using it as a digital-bullhorn to maybe effect change in a more peaceful way, its not as relevant to you personally and your persecutor de jour if Mastodon blows up and becomes the actual Next-Twitter
Visa, for example, spent $10 in the 12 weeks to October 6, compared to $77,500 during the same period last year, according to Sensor Tower’s data.
I’m no business genius like musk, but I’m gonna take a guess that wouldn’t even pay the bills for the ridiculous X sign he put on the roof and then had to take down.
Why pay the $10? If you’re going to drop from 77k to 10 you might as well drop to zero, right? There must be some nuance or legalese around this that I don’t understand
Isn’t $10 the monthly subscription fee or whatever it’s called? Maybe they just want to keep that checkmark besides their name.
brand protection campaign. You run a minimal spend on every CDN on your trademarks as a method of ensuring each platform connects and protects your name back to your business entity
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That seems like really low numbers. Ex-Twitter is (in theory) a multi-billion dollar company and Visa should be a “whale” of a client… $77.5k is nothing for advertising revenue. A drop in the expense budget. That’s not even one software engineer. How does the company stay afloat if numbers look like that?
Lmao Elon 😂BTW all his escapades are the biggest unpaid marketing campaign in recent history. He may not be doing it deliberately but clearly it’s working, media, and people continue to talk about Musk. This free puiblicity makes his businesses more likely to succeed as people are aware of every step he takes including new businesses.After careful consideration I revise my statement: Elon is the smartest person in the world as he has the most money. Just like McDonald’s has the best food as they’ve got the most sales.
Oh wow you can’t even read the news article unless if you sign up for it. That is so stupid
Bypass most paywalls, also deny them the clicks. archive.today have a plug-in for Firefox, other paywall bypass tools are available.
Almost like they are trying to destroy their business. These news sights are getting worse. I’m at a point that I won’t even bother clicking anymore. I’ll just be annoyed with the ridiculous things that pop up.
that’s nothing new
If this were a different sub/community/magazine, I’d suggest looking up the passwall browser extension (and mention that Kiwi browser on Android can load desktop extensions), but since this isn’t, I won’t.
It’s paywalled and I’m a little confused by the apparent disparity between the title and the claim that most of the advertisers have since returned?
Which is it?
The claim in the headline is based on one agency seeing only 2 of its 28 clients using X.
The X statement says that about 90% of its biggest spenders from last year are advertising again.
These could both be true. My opinion is that the first doesn’t mean much and the second is damn lies.
I am sure you can trust everything out of X. Just like you can trust Musk. If I remember correctly he claimed it was the Jews 😱 who were to blame for the decline in X advertisements. I guess he correctly identified the problem and fixed it. /S 😆
Yeah, I have no trust in Musk or X. I’m just trying to understand the actual circumstances. Just because I want X to fail and Musk to go bankrupt, doesn’t mean I should uncritically examine headlines that conform to my hopes and expectations.
Edit: So the full story is the major advertising conglomerate is all but calling X and Musk liars. Delicious.
When it says advertising, it always makes me think they mean product placement in the comments.
Elon’s mean tweets and disinformation do that, and the product being placed is hate speech.
This comment was brought to you by Charleston Chew.
“Most” seems to be doing some incredibly generous work here.
I live in Ireland so there was always limited advertising on Twitter. There might be the odd campaign but it was blessedly free of ads in general. Then one day I logged in and it was a tidal wave of hot garbage - ads in Turkish, trade fairs in Chinese provinces, African NGOs etc. Just absolutely irrelevant bottom of the barrel dreck every 2 or 3 tweets in the feed. No matter how much I blocked there was more just like it.
I don’t know if this was an aberration, a bug or a cynical attempt to screw over advertisers by draining their wallets. I just uninstalled Twitter and used the web version with an ad blocker. I don’t even see this shit any more. I wonder if the advertisers are still getting charged though. I hope they are though since paying $$$ for minimal engagement might convince them how worthless the platform is.
No one should buy anything from Twitter or any of the other businesses owned by this crazy idiot
Fuck this bastard
:o
Tja
This is probably a pretty bad time economically too. A lot of companies are cutting costs.
Damn woke liberals again being too capitalist for poor Elon
