My favorite ads are the ones that can easily be solved with minimal human interaction. Apple released an ad for their “rewind” feature where the Apple Watch records everyone’s audio and transcribes it. Their shining example is if the waitress talks too fast you can stare at your watch instead of asking her to repeat herself.
Ironically. When I was in the Nordics many moons ago and rang up the hostel with my beginner English to ask a question, the receptionist rattled off the answer at 300 words per minute, of which I understood about none. Upon me asking her to repeat, she did in fact repeat, at the same speed and with the same result. I thanked her, hung up the phone and to this day have no idea what she said.
You know what people with hearing problems do actively use when they can, especially in their non-native languages? Subtitles.
My favorite ads are the ones that can easily be solved with minimal human interaction. Apple released an ad for their “rewind” feature where the Apple Watch records everyone’s audio and transcribes it. Their shining example is if the waitress talks too fast you can stare at your watch instead of asking her to repeat herself.
Ironically. When I was in the Nordics many moons ago and rang up the hostel with my beginner English to ask a question, the receptionist rattled off the answer at 300 words per minute, of which I understood about none. Upon me asking her to repeat, she did in fact repeat, at the same speed and with the same result. I thanked her, hung up the phone and to this day have no idea what she said.
You know what people with hearing problems do actively use when they can, especially in their non-native languages? Subtitles.