Well they’re not doing it in honour of Lord Jesus (i think), they’re doing it because they’re hardasses who tried to ban all alcohol in the past, after having significant societal problems with it, and they’re not giving up.

My notes:

• kind of good for really lonely people on christmas, who might be tempted to drink their sorrows away?
• but obviously christianity is effectively a pro booze religion as you said, and this might interfere with many people’s christmas plans.
• e.g What if you go to a family christmas dinner and everyone assumed someone else would bring alcohol? Alcohol really is an importamt part of christmas; egg nog, blood of jesus, casually drunk.
• if said people have to start planning around the day of dry sales, won’t they start stockpiling extra alcohol at christmas “so they don’t run out, like last time” ?
• said people then feel compelled to drink more alcohol to make SURE they get through all that they stockpiled
• more drunk drivers that holy night, or extra string hangovers the next day - woohoo!!!

See also: same issue occurs for those lonely alcoholic folk. They’ll be doosmday prepping for christmas in various parts of the USA because they’re cinvinced they’ll need it to cope. Homeless people might need it for warmth