Pornhub’s parent company is changing its name to total nonsense::MindGeek, the parent company of Pornhub and other adult entertainment websites is changing its name to Aylo as it looks to get a “fresh start.”

  • @XPost3000@lemmy.ml
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    632 years ago

    They’re changing their name to “Aylo”, not literal “Total Nonsense” and that makes me sad

  • @clearedtoland@lemmy.world
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    192 years ago

    I don’t know a thing about adult industry financing but are there investors? Are the moneybags telling them to clean up their image?

    • @inspxtr@lemmy.world
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      222 years ago

      seriously, how bad must it be to change name to clean up their image? We all expect this industry is controversial.

      The only recent thing I remember about Pornhub is the current blocking in certain states as protest to the age verification requirement. That seems like a plus in my book that they stand up for privacy and internet use. Changing the name seems like it might dilute their stance.

      • AggressivelyPassive
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        232 years ago

        They had huge scandals about revenge porn and child porn in the past. It was so bad, that they deleted a substantial amount of their library, just to be sure.

        BTW the brand is still Pornhub, but the company using that brand gets renamed. Hardly anyone knew that name anyway.

  • @Potatos_are_not_friends@lemmy.world
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    19
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    2 years ago

    It’ll be hard to hire engineers, managers, and office workers if they said they worked at Pornhub. But if they worked for mindgeek (or Aylo), it’s understood.

    People think it’s all about dicks and orgies at pornhub but imagine the technical requirements serving millions of videos to visitors a day? There’s so much tech behind the scenes that even YouTube started stealing features.

      • Edgarallenpwn
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        12 years ago

        Silicon Valley had a good episode about it. Can’t find the exact clip but here is the promo for the episode (slightly NSFW). There’s a speaker presentation in it that kinda talks about how porn has pushed technology (to comedic effect).

    • @Buddahriffic@lemmy.world
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      12 years ago

      Yeah, it’s incredible that the workers there find the time to get the technical stuff done and still make it to the afternoon orgy. Any company that has the opportunity to hire a former pornhub worker should jump on themthe opportunity.

  • @AFaithfulNihilist@lemmy.world
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    52 years ago

    These kind of rebranding moves serve a specific purpose. They announced to the marketing universe a change of name and in turn the marketing universe adopts this new name thus pushing out the old name from relevance in search results or news articles.

    This serves the goals of the marketing universe by being fresh and marketable, and serves the needs of the business by allowing them to shed their reputation like a cast-off skin.

    The general public loses out because information is now fractured and the continuity is broken.

  • @fubo@lemmy.world
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    22 years ago

    Aylo, rhymes with “heyo”, as in what you say after making a lewd joke.

    “Your Mom changed her name to Aylo … Heyo!”