I don’t recall airbnb & Spotify with those old whimsical logos.
Just like their CEOs, soulless and bland

It always has been.
When one guy in the marketing department only has one job to overthink updating the logo (font) for no reason and nobody notices the change because it’s negligible and that guy keeps receiving the same salary every year no matter what, so it really doesn’t matter.

You have one of the coolest, most recognizable logos there is, and you do this.
Fitting logo, if they sold mid-range kitchen appliances…
No no you misunderstood the rebrand. Now they do high-end appliances!
Could have called this the moment they started selling diesels and estates (station wagons to the Americans) … that was the start of dilusion of the brand.
Edit: In other news, how about that Lotus / Lamborghini / Aston Martin mid size sport SUV? Pretty neat for taking your kids to school, wouldn’t you say?
corny ass new logo
Technically these aren’t logos, they’re wordmarks (AKA “logotypes”).
It feels like brutalist architecture for fonts.
Except that brutalist architecture at least allow making some good art on them, those logos don’t even have that
Roll three D6’s, scroll down to see what font to use, type out company name, make 50 dolla.
Cra, bankrupted the company because we rolled Natural 1s…Wingdings.
The source for this is actually a good read. Why do AI company logos look like buttholes?
Remember when we used to worry about paper weight and surface for our CVs?
This is what happens when you sell your soul









