The Price of Free Google Report.

Proton analyzed over 54,000 demographic profiles using 2025 ad auction data to estimate what advertisers pay to reach different types of Americans. The range is much wider than you might expect.

The average American generates about $1,605 a year in advertising value. A 35- to 44-year-old man in Bozeman, MT, without children, using a desktop and making high-value corporate searches, generates an estimated $17,929.30. An 18- to 24-year-old father in Fort Smith, AR, using an Android phone and making low-value searches, generates $31.05.

That’s a 577x difference between two people using the same free service.

    • Jhex@lemmy.world
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      19 days ago

      have you ever made a planned purchase? if so, it’s almost imposible you were not influence by marketing even if it only was to narrow your choices to what’s available in your market

      marketing is EVERYWHERE… there is no escaping it unfortunately

      • Gsus4@mander.xyz
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        19 days ago

        I guess you can always buy the cheapest off-brand item without previous search…

        • Jhex@lemmy.world
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          19 days ago

          sure but you cannot do that for every purchase in your life… and even the off-brands advertise and have exclusivity agreements for distribution