Only to avoid fashionable brands. I once bought a pair of name brand shoes and walked through the soles in less than three months. Won’t be wasting my money that way again.

For used/second hand I don’t care unless it ties to longer term quality or fit.

For 1 example, used Levi’s are really easy to shop for because of numerical fit/shape codes on the back tag.

For new, I have to take into account who’s getting my money so brand and everything tied into that brand is number 1. Ownership, business, ethics are all under that brand umbrella.

I tend to avoid buying new if possible. Makes it easier to just pick what I want.

If I’m shopping, as opposed to just buying, it’s because I don’t already have a brand I prefer. Or because I’m thrifting. There a few brands I avoid for quality or ethics reasons, but mostly I’ll take whatever fits best at a reasonable price.

No, price and design are the only things I care about.

If it doesn’t have me walking around like a product billboard that’s immediatly putting it at the top of my list

I avoid a few brands because I don’t find their products good. Other than this, I don’t care about brands much. I choose to buy based on the quality rather than brand

Normally no. The only exception is jeans: Buying a few pairs at Target a while back resulted in the first instance of me actually liking the clothes I bought. They were just so damn comfy.

Sometimes.

Ive gotten good at judging fabric and stitching quality, so thats really what I look for. I’m a fan of natural fabrics and good stitching

Yes. I can usually use brands to rule out some clothing, because X brand makes absolutely nothing matching my proportions (shoulders too narrow and pants too long are the main ones)

I find myself shopping in a few stores that I’ve had good experience with their clothes.

If I’m shopping online I try to avoid anything fast fashion. It’s usually made worse and mostly polyester. Otherwise there are few small designer brands I check sales for regularly.

In person, brands aren’t as important as checking the seams and the materials tag.

Yes with new clothes because the basic fit varies among brands. So, for example, Gap & Madewell think average women are about 5’7" and built straight up and down, their women’s clothes are longer and less curvy and fit me better than others usually.

I get all my clothes from 3 brands:

• 60% from Marks & Spencers - i actually really like their stuff
• 15-20% from Fat Face (noticeably more pricey but has many sales and is quite eco friendly) Some nice stuff
• 20-35% from H&M - very geared towards my age range

These aren’t the cheapest places to get clothes but when i get clothes from other dept stores like Primark, they fall apart really quickly. Every single time. It sounds snobby but i can physically feel the difference between sturdy clothes and something which will fall to pieces soon.

These are also the places my parents generally brought me to shop at

Don’t wear any of the ‘biggest brands’ like nike that plaater their logo over everything

Yes

No. I look for quality. Brands were important to me when I was a teen. We all want to fit in at that stage. Now “branding” has become it’s own industry.

When I buy secondhand, I look for quality and durability. When I start to recognize that a brand has that (e.g Nike), I would look for that brand in stores.