• lepinkainen@lemmy.world
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      3 months ago

      This is the key.

      Ads don’t care if you like or don’t like them, as long as you remember them.

      The worst thing an ad can do is be forgettable

      • howsetheraven@lemmy.world
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        3 months ago

        Every single ad these days go into a memory black hole. They are so irritating, so invasive, so EVERYWHERE; that I instinctively dissociate from anything in them.

        They won’t get my conscious or subconscious attention. All of my large purchases are researched a minimum 2 weeks in advance and anything small is done on a case by case basis (of which I intentionally scrutinize anything I might have “heard of” because I’m aware of the phenomenon. Fuck all ads, they are my enemy.

        • lepinkainen@lemmy.world
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          3 months ago

          I literally pay money to not see ads in my (local) streaming services.

          The irritation and mental load from dealing with shitty ads is well worth the about 15€ a month I pay to have them removed.

        • Swedneck@discuss.tchncs.de
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          1 month ago

          literally the only ad i can think of off the top of my head is that airline booking site with adorable kittens in stitched airplane suits, because obviously that occupies a significant part of my brain at all times

          And i don’t understand how companies fail to realize that cute animals make ads infinitely more appealing, that gives me a reason to maybe actually continue watching it, because i gain something from doing so

      • PhoenixDog@lemmy.world
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        3 months ago

        Disagree.

        I may be in the minority but the more I know about you, the less I ever want you in my house.

        I will literally go by an LG Washing Machine out of spite because Sony showed up too much in ads.

        • Waraugh@lemmy.dbzer0.com
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          3 months ago

          They are playing statistics, most people that think they are immune to ads are full of shit and even if they somehow defy common human behavior it isn’t really relevant to an advertising effort that doesn’t care about the minority.

          • Swedneck@discuss.tchncs.de
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            1 month ago

            people always say this, but at the same time everyone i talk to goes out of their way to avoid companies with annoying ads It really starts to just feel like propaganda at this point

  • foggy@lemmy.world
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    3 months ago

    If your product can’t enter my world without you paying millions of dollars to interrupt my good time, I am positive I do not need to know about your product.

  • emb@lemmy.world
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    3 months ago

    I also sometimes consciously dislike things because of annoying ads.

    But it doesn’t matter. The overall result is that now you’re aware of that brand, you have a place for it in memory. After time passes it will be The One I’ve Heard Of unless you’re dedicated to remembering to avoid it. There’s something called the Mere Exposure Effect - it mostly works and they know it. :(

  • Karu 🐲@lemmy.ml
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    3 months ago

    Too many people here are saying that ads don’t work.

    Whether they work or not doesn’t matter. The problem is that ads are literally designed and optimized to manipulate you out of your money, and to cause you to make decisions on emotion rather than reason. This is unethical at its core. How most people are ambivalent towards companies manipulating us is beyond me.

    • __Lost__@lemmy.dbzer0.com
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      3 months ago

      Does anybody actually PLAY raid shadow legends, or is it just an ad for nothing? I don’t think I’ve ever seen the actual game play or heard anyone ever mention playing it.

  • vortexsurfer@lemmy.world
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    3 months ago

    The same with podcasts, especially geolocated ads or what they’re called. Here in Norway I always get the same fucking ads on every damn podcast, and they are horrible, like getting raped in the ears. At least I learn which companies to avoid…

    • Viking_Hippie@lemmy.dbzer0.comOP
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      3 months ago

      So much this!

      Since I use NewPipe and SmartTube, I don’t get YouTube ads, but I do get ads during podcasts and the geolocated ones are by far the worst!

      I have learned to hate Designer Outlet Neumünster, Shopify, and Danish paid podcast company Podimo with a passion usually reserved for fascist politicians!

    • MrFinnbean@lemmy.world
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      3 months ago

      I bet i have heard the same add, even living in Finland. I live close enough to border so i get good mix of Finish, Swedish and Norwegian adds. And every single one of those are way louder than the podcast is.

  • nonentity@sh.itjust.works
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    3 months ago

    Advertising is one of the most prolific environmental pollutants of economic activity, and needs to become as socially acceptable as smoking.

  • Captain Aggravated@sh.itjust.works
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    3 months ago

    I got real into Zero Punctuation about a decade ago, so I’d watch a load of 5 minute youtube videos back to back.

    It would serve me the same goddamn ad for a Mission Impossible movie between every one. The ad had this hateful nasally music that went “ready or not, here I come.”

    I have not paid for a movie ticket, a streaming service, or a new DVD or Blu-Ray since then. Brain surgery with a backhoe, cut your pineal gland off at the waist. Fuck your entire sector of industry, Tom Cruise.

  • cattywampas@lemmy.world
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    3 months ago

    “This has got to be the worst advertisement I’ve ever heard.”

    “Ah but you have heard it.”