"The design drew inspiration from the concept of “a piece of cloth”

  • brucethemoose@lemmy.world
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    2 months ago

    Inspired by the concept of “a piece of cloth,"

    Looks at URL.

    Born from the idea of creating an additional pocket, its understated design fully encloses iPhone, expanding to fit more of a user’s everyday items.

    “The design of iPhone Pocket speaks to the bond between iPhone and its user, while keeping in mind that an Apple product is designed to be universal in aesthetic and versatile in use,” shared Yoshiyuki Miyamae, design director of MIYAKE DESIGN STUDIO

    Looks at URL.

    When stretched, the open textile subtly reveals its contents and allows users to peek at their iPhone display…

    This can’t be real. Checks URL again.

    Phone Pocket features a singular 3D-knitted construction that is the result of research and development carried out at ISSEY MIYAKE. The design drew inspiration from the concept of “a piece of cloth” and…

    iPhone Pocket in the short strap design retails at $149.95 (U.S.), and the long strap design at $229.95 (U.S.).

    …What the fuck? This has to be hack or something. There’s no way a human being wrote that article, and didn’t know what they were doing.

    • Blue_Morpho@lemmy.world
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      2 months ago

      “This can’t be real. Checks URL again.”

      Dude! I was doing the same thing. I kept thinking, “Is this some new form of prank that hides the url somehow?”

    • brax@sh.itjust.works
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      2 months ago

      I did the same, but also double checked the date to make sure this wasn’t some weird April fools that got missed

    • MrsDoyle@sh.itjust.works
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      2 months ago

      And with all that piffle, they never actually tell what it’s made from. I assume some kind of acrylic? In which case it will snag and pill like crazy and look complete crap within a month.

      I should start knitting these for Christmas gifts.

  • baggachipz@sh.itjust.worksOP
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    2 months ago

    Personally, I’m saving up for the “Apple Stick and Bindle”, the nouveau-hobo accessory of the season.

  • ch00f@lemmy.world
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    2 months ago

    We’ve come full circle.

    Also, I wonder if this is some kind of scheme to park the “iPhone Pocket” name for a bit in case they want to make a phone called that in 10 years.

  • vga@sopuli.xyz
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    2 months ago

    Like many, I thought for a microsecond that they actually brought out a new phone model that will fit in a pocket.

    But no, of course they didn’t. Because why the fuck would anyone want that.

  • taiyang@lemmy.world
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    2 months ago

    Oh God I feel dumber having read this. How is this not the onion?! A 3D knitted construction? Really?

  • DeceasedPassenger@lemmy.world
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    2 months ago

    What a sign of the times. God damn I fucking hate this. Some marketing team gleefully jerking themselves off to it somewhere. Their margins on this have got to be disgustingly high.

  • AntEater@discuss.tchncs.de
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    2 months ago

    Many years back, I kept my ipod classic in an old sock to protect it while it banged around inside my bag. My buddy made fun of me for it, little did he know that my sense of fashion was just far ahead of its time.

  • falseWhite@lemmy.world
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    2 months ago

    A sock with straps for ONLY $229.95!

    They know exactly how to price products for the Apple gang, any cheaper and no one would buy.

    • Em Adespoton@lemmy.ca
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      2 months ago

      Probably not. Can you imagine someone with a non-Apple phone not being willing to buy an iPhone, but being willing to buy one of those?

  • ProfessorProteus@lemmy.world
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    2 months ago

    It’s pathetic that they couldn’t refused to offer more than a handful of colors for their “piece of cloth”. And “3D-knitted construction”? Fuck off.

    Also, that thing looks like a pickpocket’s wet dream.