Bungie has issued an official statement, they are throwing an artist under the bus and pledging to make it right with the original artist.
This is a developing story.
Why did they have to copy anything?!
BUNGIE LITERALLY ALREADY MADE MARATHON
deleted by creator
Look at you with your fancy PowerPC model. We had to make do with a 68040 and we liked it!
goes outside to yell at the clouds to get off of his lawn
Yeah but that Marathon was innovative, looked good, and was fun to play. That would never work in this day and age. Also I think the only thing that same about the two is the name.
They just trained their employees using other people’s copyrighted works. What’s the problem?
The implication that generative AI would spit out pixel-for-pixel copies from its training data is flat out wrong. Even generative AI would have made more original assets than what Bungie put in Marathon. The worst part is that this is like the 4th time they’ve been caught doing this.
Being inspired by an art style and using that style is fine, and completely normal. Thats how art works. But copying and pasting 1 for 1 is not fine.
I agree but it can get pretty close. Try asking gpt-4o to generate a realistic picture of an adventure who wears a hat and wields a whip to find lost treasure. It returns basically a picture of Harrison Ford
deleted by creator
There’s nothing wrong with inspiration (attribution is nice), but what’s evident is they straight up LIFTED parts of antireal’s art into in-game assets.
This is something Sam Altman would say
Bungie had similar problems with Destiny 2, if I remember correctly.
Bungie commented on the current issue an hour ago.
🎶 Oops I did it again! 🎶
🎶 I stole your art, added it to my game, ooh baby 🎶
I wasn’t expecting quality from modern Bungie but this is definitely an unexpected low
It’s definitely a really bad look, but I can imagine how it could have happened.
A former artist or even an outsourced artist probably delivered them a texture sheet of graphics, nobody caught that several of the graphics were plaigerized, the artist never mentioned it, assumed it was purely for a blockout or temporary, maybe they used it during a mood boarding/visual development stage and it got pushed along the pipeline.
Trying to reverse search graphics your artists make for you would probably not be done in the good faith sense, if there wasn’t suspicion that it wasn’t original anyways? But happening four times seems like a reason to really crack down on that kind of thing for the future … Bungies management has also constantly had issues too.
Artists use photobashing all the time to develop concepts since timelines push design work faster and faster. Photobashing other artists work is usually an issue but taking images or conepts within creative liberties through sufficient alteration or “transformative” use is typically the move if it was ever done.
I’d call it a management issue. Probably bad oversight of outsourcing, or maybe internally disorganized production. Also text and graphics seems like they’d probably have vetted the designs and someone really tried to pass it off without raising attention somehow … So I’m guessing outsourced and not an internal employee? Idk.
It’s wild that you dorks will up vote preemptive excuse making just because someone took a pleasant tone.
Is the BlueSky OP here not a native English speaker? Cause, BOY that was tough to follow.
This will be entertaining in their ongoing Red War plagiarism lawsuit.
