Blame the average person thinking jalapenos are too spicy. A lot of restaurants tone down their food for that reason as well. These products are designed to cater to as many people as possible and unfortunately those of us that actually want spicy food to be spicy are a minority.
Depends on where your average person is. Your average person from Dublin probably has a different heat tolerance than your average person from Tijuana.
You say that, but spicy chips in the convenience store I worked at sold far faster than any other option. That will obviously vary by location, but the customers exist in large numbers. Any exec choosing to chase more customers with that tactic will just drive their existing customers away.
Blame the average person thinking jalapenos are too spicy. A lot of restaurants tone down their food for that reason as well. These products are designed to cater to as many people as possible and unfortunately those of us that actually want spicy food to be spicy are a minority.
Depends on where your average person is. Your average person from Dublin probably has a different heat tolerance than your average person from Tijuana.
You say that, but spicy chips in the convenience store I worked at sold far faster than any other option. That will obviously vary by location, but the customers exist in large numbers. Any exec choosing to chase more customers with that tactic will just drive their existing customers away.