The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.

BMW Is Giving Up on Heated Seat Subscriptions Because People Hated Them::The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.

  • tryptaminev 🇵🇸 🇺🇦 🇪🇺English
    6•2 years ago

    everyone would use the features if available. It is more economic aka cheaper for bmw to just install the pricier heated seat in every car ibstead of adjusting to what the customer bought.

    But instead of passing the economic gain to the customers, they arbitrarily lock it to maximize profit.

    • @ammonium@lemmy.worldEnglish
      0•2 years ago

      But instead of passing the economic gain to the customers, they arbitrarily lock it to maximize profit.

      In a perfect market those things are the same, that’s the beauty of capitalism. By software disabling features they can lower prices for customers who don’t want them and asking higher prices of people who are willing to pay for it.

      Obviously perfect markets don’t exist, but cars are a super competitive market.