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Hal-5700X to Games@lemmy.worldEnglish • 2 months ago

How Ubisoft spent $2.1M on influencers to secure the launch of Assassin's Creed Shadows

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  • cross-posted to:
  • games@sh.itjust.works
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How Ubisoft spent $2.1M on influencers to secure the launch of Assassin's Creed Shadows

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Hal-5700X to Games@lemmy.worldEnglish • 2 months ago
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  • cross-posted to:
  • games@sh.itjust.works
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source: https://www.linkedin.com/pulse/assassins-creed-shadows-influencer-marketing-budget-hired-lombardi-hhfnf?

  • @glimse@lemmy.world
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    4•2 months ago

    A shill doesn’t disclose that they’re being paid to promote a product. The secrecy is what makes them a shill

    • @njm1314@lemmy.world
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      -1•2 months ago

      Well I’ve certainly never heard that before and that’s not what the definition of the word is from what I’m seeing but I guess I can understand using that as a distinction.

      • @glimse@lemmy.world
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        2•2 months ago

        A shill, also called a plant or a stooge, is a person who publicly helps or gives credibility to a person or organization without disclosing that they have a close relationship with said person or organization, or have been paid to do so.

        https://en.m.wikipedia.org/wiki/Shill

        • @njm1314@lemmy.world
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          -1•2 months ago

          Shill verb

          :to act as a spokesperson or promoter

          Shill noun

          :one who makes a sales pitch or serves as a promoter

          https://www.merriam-webster.com/dictionary/shill

          • @glimse@lemmy.world
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            4•2 months ago

            Shill has primarily been used as an insult for the past 50 years in the way I’m defining it here. I don’t believe you’ve never heard it used to mean that.

            one who acts as a decoy (as for a pitchman or gambler)

            Literally on that same page.

            a person who poses as a customer in order to decoy others into participating, as at a gambling house, auction, confidence game, etc.

            https://www.dictionary.com/browse/shill

            a person who publicizes or praises something or someone for reasons of self-interest, personal profit, or friendship or loyalty

            https://www.dictionary.com/browse/shill

            someone who helps another person to persuade people to buy something, especially by pretending to be a satisfied customer

            https://dictionary.cambridge.org/us/dictionary/english/shill?q=shill

            shill n informal, US (person planted to lure customers)

            https://www.wordreference.com/es/translation.asp?tranword=shill

            • @njm1314@lemmy.world
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              2 months ago

              I think everything you quoted there would accurately describe influencers being paid to play a game. As to whether you believe me or not, don’t really care. Why you keep digging this hole for no reason whatsoever seems rather odd to me, as does being so unnecessarily hostile for no reason. Have a good one.

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