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Hal-5700X to Games@lemmy.worldEnglish • 2 months ago

How Ubisoft spent $2.1M on influencers to secure the launch of Assassin's Creed Shadows

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  • cross-posted to:
  • games@sh.itjust.works
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How Ubisoft spent $2.1M on influencers to secure the launch of Assassin's Creed Shadows

archive.ph

Hal-5700X to Games@lemmy.worldEnglish • 2 months ago
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31
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  • cross-posted to:
  • games@sh.itjust.works
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source: https://www.linkedin.com/pulse/assassins-creed-shadows-influencer-marketing-budget-hired-lombardi-hhfnf?

  • @glimse@lemmy.world
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    4•2 months ago

    Shill has primarily been used as an insult for the past 50 years in the way I’m defining it here. I don’t believe you’ve never heard it used to mean that.

    one who acts as a decoy (as for a pitchman or gambler)

    Literally on that same page.

    a person who poses as a customer in order to decoy others into participating, as at a gambling house, auction, confidence game, etc.

    https://www.dictionary.com/browse/shill

    a person who publicizes or praises something or someone for reasons of self-interest, personal profit, or friendship or loyalty

    https://www.dictionary.com/browse/shill

    someone who helps another person to persuade people to buy something, especially by pretending to be a satisfied customer

    https://dictionary.cambridge.org/us/dictionary/english/shill?q=shill

    shill n informal, US (person planted to lure customers)

    https://www.wordreference.com/es/translation.asp?tranword=shill

    • @njm1314@lemmy.world
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      2 months ago

      I think everything you quoted there would accurately describe influencers being paid to play a game. As to whether you believe me or not, don’t really care. Why you keep digging this hole for no reason whatsoever seems rather odd to me, as does being so unnecessarily hostile for no reason. Have a good one.

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