Someone posted this over on Reddit right when it happened and I apparently saved it. I’m cleaning out my bookmarks and came across it. I hought you’d like to see why it’s good news that we found Lemmy.
Edit: I took a screenshot in case it gets deleted.
But isn’t this basically like the old days of TV “targeting.” Before we had all data the content was proxy for audience. Day time soap operas were called soap operas because the content was the perfect proxy to reach stay at home wives and sell cleaning products to them. Similar, sports or certain types of comedy shows, etc skew towards a certain audience. So you use the content as proxy for the audience to run your ads against. This contextual targeting seems like that, but a bit more algorithmic in how it detects what the relevant content is based on key words in the text.
Feel like the previous subreddit targeting was basically like tv (or at least buying spots on a channel) and the new way is like Google search or (allegedly old) gmail ad targeting
Yeah. That’s probably a bit more accurate. But I think the main difference is context or contextual targeting can be done without knowing any data about the user, browsing history, etc. I think that has to be the compromise for ad targeting if we want to push for more user privacy and less tracking.