The platform crossed the milestone last night, and it happened about a month and a half after the 25 million mark. Bluesky still has a long way to go to pass Threads, though; Meta’s platform has more than 100 million daily active users.
[Media: https://bsky.app/profile/bsky.app/post/3lgu4lg6j2k2v]
I feel like the reason the reason why it’s taking off so much is because it’s not federated.
It’s like people hear the term federation and they get afraid. I know it’s not that simple but still.
In other words, people don’t know what they actually need.
I don’t personally think it’s because of that. Sure, federation as a concept outside of email has a bit of a messaging problem for explaining it to newbies, but… everyone uses email, and knows how that works. This is identical, just with it being posts instead of emails. Users aren’t averse to federation, in concept or practice.
Bluesky was directly created as a very close clone of Twitter’s UI, co-governed and subsequently pushed by the founder of Twitter himself, who will obviously have more reach than randoms promoting something like Mastodon, and, in my opinion, kind of just had better branding.
“Bluesky” feels like a breath of fresh air, while “Mastodon” just sounds like… well, a Mastodon, whatever that makes the average person think of at first.
So when you compare Bluesky, with a familiar UI, nice name, and consistent branding, not to mention algorithms, which Mastodon lacks, all funded by large sums of money, to Mastodon, with unfamiliar branding, minimal funding, and substantially less reach from promoters, which one will win out, regardless of the technology involved?
Exactly, it’s just packaged in a way that consumers are more familiar with with the backing of major celebs
Its also, honestly, just really hard to find people on Mastodon.
I don’t think 99% of people who have joined bluesky have any clue what federation is or means. They do know what “not twitter” is however.