And there have been push back against the idea by naive, trusting people who think the toggles for that do anything. The fact that there’s leak conversations now of advertisers admitting they do it will sink any counter argument against it.
Also, if advertisers are doing it, you can bet that the government can too.
I used to work in adtech and the most we could do was track locations. Even that didn’t work properly for our purposes because most shops are in malls where several different stores co-exist on the same coordinates. It only worked for outlets in retail parks which were separated from one another.
And there have been push back against the idea by naive, trusting people who think the toggles for that do anything. The fact that there’s leak conversations now of advertisers admitting they do it will sink any counter argument against it.
Also, if advertisers are doing it, you can bet that the government can too.
I used to work in adtech and the most we could do was track locations. Even that didn’t work properly for our purposes because most shops are in malls where several different stores co-exist on the same coordinates. It only worked for outlets in retail parks which were separated from one another.