• kirklennon
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    91 year ago

    The EU is only one chunk of Apple’s “Europe” segment, which is defined as “European countries, as well as India, the Middle East and Africa.”

    • @ozymandias117@lemmy.world
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      31 year ago

      Most companies group MENA separately. They must sell so few devices there that they don’t want to show the numbers separately

      • kirklennon
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        11 year ago

        They’ve used the same segments for a long time and presumably maintain them for consistency, so I think it really just tells us that they used to sell very little there. India, in particular, has been a large growth market for Apple in the past couple of years, but is still just thrown in with “Europe.”

        • @ozymandias117@lemmy.world
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          11 year ago

          I can’t speak for Apple, but every company I’ve worked for has split their region reporting as soon as one of the traditionally smaller regions gets big enough

          It creates hype and a boost to their stock price