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Gaming@lemmy.mlEnglish • 1 year ago

'Marketing's dead, and I can back this s**t up': Larian's publishing director says players 'just want to be spoken to, and they don't want to be bamboozled'

www.pcgamer.com

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'Marketing's dead, and I can back this s**t up': Larian's publishing director says players 'just want to be spoken to, and they don't want to be bamboozled'

www.pcgamer.com

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Gaming@lemmy.mlEnglish • 1 year ago

cross-posted to:
pcgaming@lemmy.ca

In our State of PC Gaming roundtable, Larian's Michael Douse argues marketing isn't the right way to reach today's gaming audience.

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2•1 year ago
That’s not what Chet in Marketing says.

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