

The competition is following an industry leader who is only an industry leader because their other business makes so much money hand over fist that they can just keep dumping money into gaming just to maintain dominance. The answer to the question you propose another question “How can we cut costs and increase profit?” And the easiest way to do that is to reduce labor and raise prices, and if they can get away with it, Monopolize. So yes, Microsoft executives would be doing this exact same thing without the Activision Blizzard purchase. But because they can get away with purchasing all potential competition, they’ll do that first.
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