Disney’s Loki faces backlash over reported use of generative AI / A Loki season 2 poster has been linked to a stock image on Shutterstock that seemingly breaks the platform’s licensing rules regard…::A promotional poster for the second season of Loki on Disney Plus has sparked controversy amongst professional designers following claims that it was created using generative AI.
Idk if it’s immoral or not, but if Disney is resorting to AI to keep the content slurry flowing that’s more a sign of growing creative bankruptcy than anything.
They’re using as much AI as possible now that there’s open revolt from many of the world’s top CGI effects studios.
Quick everyone! Let’s rush to defend Disney based on a technicality, even though they’ve been creatively bankrupt for years and no one watches MCU shows.
Loki is a legitimately good show, and I say that as someone tired of MCU stuff and not the least nostalgic about American comics in the first place (I grew up on Asterix, Tintin, the like).
I’d even go so far as to say it’s my favorite MCU show. I remember liking season 1 alot so I had high expectations for season 2. And I think they exceeded my expectations. Ke Huy Quan was delightful as OB and Tom Hiddleston & Owen Wilson had so much chemistry. Can’t wait for the next episodes.
You can still think Disney is a shitty company while acknowledging that this is a stupid article/headline. They’re not mutually exclusive.
It’s stupid to say they’re using AI to generate content when they purchased a stock image which was advertised as not AI from one of the shittier stock photo companies.
They’re still milking Star Wars and Marvel for every penny they can, and they’re not really naming anything creative or new, but that’s a separate issue.
This article is so dumb that their entire basis for the artwork to be an AI artwork rests on the fact that there are squiggly lines. Like humans have never edited any photo with squiggly lines.
According to @thepokeflutist who purchased the stock image, it was published to Shutterstock this year — ruling out the possibility of it being too old to be AI-generated — and contains no embedded metadata to confirm how the image was created.
The image uploaded to Shutterstock was 2500 x 2500. Does any AI image generator even produce those resolutions? Sure, you can use super resolution, but that seems like too much work for AI generated artwork.
Also there were Twitter users pointing out how “4” on the clock is represented as “IIII” and not “IV”. Have they ever not seen clocks with Roman numerals?
IV is the Roman numeral. IIII is like hatch marks or something, you don’t usually see that on a clock.
Do an image search. IIII is often used on clock faces because visual symmetry.
Wow I’d never seen that before. Also just curious on the reasoning, why would they use IIII for symmetry but not do anything about VI, VII and so on? Is it more to do with the width of the number when written down maybe?
I was taught that dividing the numbers naturally into thirds:
I II III IIII (all I) V VI VII VIII (all start with V) IX X XI XII (all contain X)Visually looks more “balanced” than having an extra V
When Roman numerals were in use by the Roman Empire, the name of the Romans’ supreme deity, Jupiter, was spelled as IVPPITER in Latin. There was a feeling that using the start of Jupiter’s name on a clock dial, and it being upside down where it fell, would be disrespectful to the deity, so IIII was introduced instead.
I would have thought it had to do with aesthetics. I would have never guess it had to do with roman religion.
That’s really cool info
VI would be IIIIII which is severely over-wide. The balance is really against VIII and XII, you don’t want one leg of that triangle to have a limp and IIII makes IV just a bid wider and chunkier to provide that balance. “Symmetry” was probably a poor choice of word this isn’t a mathematical thing but perceptual, those three points being equal visual weight evoke an equilateral triangle standing on its side which says “yep this won’t tip over, ever”, because, well, things shaped such don’t and the back of our head instinctively knows. Thus you get a sense of stability, and I guess this is a good example of why artists often sound like mystics or plain nuts (“this song tastes of strawberries”).
The IVPPITER explanation definitely also makes sense but it doesn’t explain why people continued to do it after standardisation on IV in arithmetic and the fall of Roman paganism.
YOU don’t see that on a clock. Your experience isn’t universal. IIII was often used for 4. There were no reduction rules when Roman numerals were in use. The idea of IV being THE way to write 4 is a reflection of modern education.
Also, the idea the human clocks have IV whereas a computer trained on human images might write it as IIII when no training images are like that is weird.
I’ve already conceded, jeez.
Just ranting at the void. The fact that it hit a topic related the one I replied to is purely coincidental.
Come to think of it, it’s pretty vain of you to think just because I started a post replying to your post with a big capital ‘YOU’ that I was talking about you. Get over yourself.
I kid, it was nothing personal.
I just wanted to point out that this is an example of anomaly hunting where one spots something is off and tries to work out how it is evidence of something. in a lot of cases, the anomaly is not in fact anomalous. In other cases, it is an anomaly, but doesn’t lead to the conclusion jumped to. This was both.
IV is used exclusively as 4 (except for clocks as someone else already commented) since the 15th century. Ancient Romans used both writing, IIII and IV.
Interesting, are there instances of other numerals having variants or was 4 a unique situation?
conversation about Loki
other numerals having variants
Well played.
I thought the exact thing when I typed it haha
This whole post is a beautiful representation of the fact that pretty much no one reads anything more than the title.
Reasonable people do in fact read the full article, but they’re not the same degenerates that feel to post an emotional and juvenile comment under the forum post.
There’s a chance this is manufactured outrage to help promote the show
Oh look, a clever advertisement for a TV show…
they’re not even bothering to hire artists, why would anyone watch this?
at least they still hire actors (for now (unfortunately for disney) )
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If you’d read the article, it appears that this image was posted on shutterstock without being marked as being AI-generated, so this is less Disney not being able to help themselves, and more a person working for Disney inadvertently selecting an AI generated image because whoever uploaded it to shutterstock lied about its source.
They didn’t lie about the source, you can upload AI images to Shutterstock as long as it’s made using the shutter stock AI trained on shutter stock uploads with all profits going to Shutterstock.
Edit: I was mistaken, the image was marked as not using AI by it’s uploader
This is who’s trying to regulate this btw, companies like Shutterstock, Getty and adobe.
AI is a-okay, as long as you don’t make it for free with an open source program.
It seems you missed the sentence where they say the image in question was not created by Shutterstock AI.
The article also states that it is against shutterstock TOS to upload AI-generated images that are not created by the shutterstock AI, which is what happened here. So to reiterate, the user that uploaded this photo misrepresented it as a non-AI-generated image. So in other words, they DID lie.
Ah very true, I misread and thought it said Shutterstock wasn’t labeling which images are made with AI.
Hilarious considering how litigious they are with their own works.
It’s always one big clown show of hypocrisy with giant corporations. And then the government and their buddies give them claps on the back for a job well done and reaffirm their shitty behavior. 🤡
The anti cheese prequel edits being taken down from YouTube was one of the shittiest parts of Disney taking over Star Wars for me.
Not to suggest that Disney is innocent or couldn’t have done more to avoid this, but I wouldn’t be at all surprised to learn that the marketing art materials were outsourced to a dedicated studio who decided to use AI (possibly even without telling Disney).
Lots of outsource-focused art studios overpromise and overstretch to win their contracts, and then the artists end up having to cut corners to meet the crazy deadlines they’ve been given.
A lot of the same sentiments were had when any new technology comes out.
It’s just another tool that artists can use in their repertoire.
Like lawyers and DMCA
More AI outrage. Who fucking cares? Edit: I don’t give a shit what you say in reply and won’t read it. Fucking sick of all this manufactured outrage about stupid shit when there are actual problems we should be focusing on.
I don’t think it’s fair to push out incorrect images when you have so much money you could buy a 1st world country.
You cared enough to reply. You seem really upset about this topic. Everything ok?
Anybody who has a skill they’re paid for?
Anybody who respects IP?
Anybody who can empathize?
go focus on real problems then…
just tell me how much of that real problem can you personally solve?
coz i know for me it’s zero.
