“Like I said, my opponent, she didn’t even hide it,” Masterson added. “She talked—they had witch—I mean, they’re doing like witchcraft spells on TikTok so she can win the governorship. I mean, they’re like … it’s like demonic stuff that they’re doing, right? Just in your face that way.”
It’s dehumanization language, make the enemy an “other”.
Some are true believers, but most seem to treat it like a football game or something mentally where as long as their team or the one issue they vote (usually abortion, bigotry or guns) is satisfied they don’t care about all the other performative crap.