This is self explanatory; to all who do not support the idea of ownership, there shall be no more funding, regardless of their game’s quality.
Advice:
buy from GOG, avoid single player games which require internet connection or 3 party launchers.
Repost from reddit:
https://www.reddit.com/r/StopKillingGames/comments/1ugzirg/stoppayinggames/
I agree with the first sentence, but that’s what I feel this slogan does a poor job of reinforcing.