Calbee to switch its brightly coloured packaging to black and white because war has disrupted supply of certain raw materials used in ink
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The move to black and white was forced on Calbee by disrupted supplies of naptha, an ink ingredient derived from petroleum.
So the bright colours we see on shelves involve fossil fuels too. The dystopia knows no limits.
‘Forces’ meaning they cannot accept earning $0.02 per package less.
Japanese markets are extremely sensitive to price changes and food price margins are razor thin. An ice cream company once publicly apologized for raising their prices by 10 yen (~$0.10 USD) after years of keeping its price at 60 yen (~$0.60 USD).
