The title may sound weird. I initially wrote it as “fuck over the billionaires”. But it is not only billionaires, but also multi-millionaires and people who think themselves hierarchically superior.
So:
- Are you doing something to fuck over “the powerful”? If so, what?


I’ve concluded that with personal boycotts, perfect is the enemy of good. Time was I’d decide to boycott someone like Nestle but then fall off the wagon when I had a Smarties craving and then just sort of stop doing the rest of it.
So now I take the approach of trying to look for an alternative, but if I can’t find it then I won’t beat myself up about it, I’ll keep trying tomorrow. It’s not great but it’s better than what I was doing before.
That said, it wasn’t at all difficult to cut all the US grocery brands out of my shopping when Trump started his tariff bullshit, cause it’s all hyper-processed artificially coloured crap to begin with.