Basically, the huge-personal-truck model doesn’t work so well with batteries. Making them cheap enough means making them small…which Ford didn’t try to do
Basically, the huge-personal-truck model doesn’t work so well with batteries. Making them cheap enough means making them small…which Ford didn’t try to do
The US is where the plurality of cars are bought and sold. You can’t just ignore it, especially if you’re one of the Big Three domestic automakers.
What Ford’s running into is a soft cap on the volume of debt Americans are able to assume in order to buy their bloated flatbed trucks and SUVs. It’s 2008 all over again.