I would assume it is, since the server only needs to serve the API calls and not the whole web site code?
If so, getting people to use the apps could help with the current wave of users a little.
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It would probably be about the same. Most of the work is in the API functions that the web and mobile are both going to be using. Serving the web page is a pretty small load on the server side, even if it runs a JS frontend.
